Show notes
In this electrifying keynote, Chris Yano—CEO of RYNO Strategic Solutions—delivers an unforgettable presentation on the true power of words and how they shape our businesses, our people, and our lives. With humor, personal stories, and hard-earned lessons from nearly two decades in the home services industry, Chris reveals the secrets to capturing attention, building influence, and driving results in an ultra-competitive market.Whether you’re a contractor looking to grow, a leader wanting to inspire your team, or just someone needing a shot of motivation, this talk will leave you fired up and ready to win. 💪 💡 Key TakeawaysThe Power of Words: How what you say—and how you say it—can inspire, influence, or destroy.Attention is Everything: Why your first ROI must be Return on Influence before Return on Investment.4 Pillars of Getting Attention: Urgency, Savings, Trust, and Comfort—use these to drive action.Marketing Made Simple: Stop overthinking content—authenticity beats perfection every time.Self-Talk & Leadership: Why the words you say to yourself shape your mindset, performance, and ability to lead others.Focus on Winning: Why winners focus on winning, not on competitors. ⏱️ Timecodes00:00 — Opening energy & stage intro02:00 — The power of words and influence06:30 — Story: How one word changed a life11:00 — Return on Influence vs Return on Investment14:00 — The 4 pillars of attention: urgency, savings, trust, comfort19:00 — How to win on social media (Gary Vee’s two pillars)21:00 — “Ship My Pants”: What Kmart taught us about grabbing attention23:00 — Pay attention to your results, team, and self-service24:00 — The 3-words self-talk exercise29:00 — Words, tone, and their hidden meanings (fun live demo)31:00 — Recap: words matter + be mindful35:00 — Winners focus on winning, not competitors37:00 — Karaoke finale: All I Do Is Win 🎵 📌 Resources & MentionsRYNO Strategic Solutions — Digital marketing for contractorsGary Vaynerchuk — Entrepreneur & marketing expertToastmasters International — Public speaking trainingFollow Chris Yano on LinkedIn: https://www.linkedin.com/in/chrisyano/ Thank you to our Sponsors! Rilla: https://www.rilla.com/tothepointChiirp: https://chiirp.com/Contractor Commerce: https://www.contractorcommerce.com/ryno/Bluon: https://www.bluon.com/get-demo?referral_code=ToThePointAvoca.ai: https://avoca.ai/r/tothepoint 📣 Join the ConversationDid Chris’ talk inspire you? What’s one word that motivates you or your team? Comment below and share it with us! 💥 Don’t forget to like, subscribe, and hit the bell to stay updated on more powerful talks and home service business insights. 📢 Share this video with a friend or teammate who needs a boost today!