In this power-packed micro episode of To The Point, Chris Yano welcomes Zac Garside—President of Prolific and email marketing wizard—for a deep dive into why most home service businesses are sleeping on email marketing. Spoiler alert: it’s more powerful (and affordable) than you think.Chris and Zac break down exactly what contractors are missing, from deliverability issues to poor open rates—and how Prolific is flipping the script with 30–50% open rates and real lead generation. If you’re not using email marketing the right way, you’re leaving low-cost, high-converting leads on the table.Get ready to learn:Why your emails are going to spam—and how to fix itWhat open rates and conversions you should be hittingHow to turn your email list into a revenue-generating machineSimple tactics to increase replies, book more jobs, and stay top-of-mindWhy “reply to this email” may be your strongest CTAPlus, enjoy some classic dad jokes, behind-the-scenes insight into Zac’s career, and real success stories from top-performing contractors.🎯 Key Takeaways:✅ Email marketing isn’t dead—it’s just done wrong.📈 Targeted emails = higher opens, more replies, and more jobs.🛠 Technical setup matters: authentication, warm-up cycles, and sender domain reputation are game changers.💬 “Reply to this email” CTAs drive 30–100 leads within days.🔄 Open rate benchmark: 30–50%. Response rate: 1–2%.📅 Seasonal and weather-triggered campaigns = gold.⏱ Timecodes:00:00 – Intro & dad jokes06:45 – Why Zac joined Prolific08:30 – The untapped power of email marketing13:00 – What’s killing your deliverability16:50 – Why segmentation matters20:45 – Email vs. ads: ROI comparison25:00 – Best subject lines that actually get opens30:00 – Automation, drip campaigns, and personalization33:45 – How to measure real ROI36:00 – Getting out of spam folder: Setup & warm-up explained40:00 – Plain text vs. HTML email: What works41:00 – Chris roasts TTP’s email format 😂42:00 – Wrapping up + where to learn more🔗 Resources Mentioned:Learn more about Prolific: https://prolificbranddesign.com/Follow Chris Yano & RYNO Strategic Solutions: https://rynoss.comConnect with Zac Garside on LinkedIn: https://www.linkedin.com/in/zacgarside/⭐️ Thank you to our Sponsors!Rilla: https://www.rilla.com/tothepointChiirp: https://chiirp.com/Contractor Commerce: https://www.contractorcommerce.com/ryno/Bluon: https://www.bluon.com/get-demo?referral_code=ToThePointAvoca.ai: https://avoca.ai/r/tothepoint📬 Stay Connected:Subscribe to the To The Point Home Services Podcast for more no-fluff insights to help your business grow.👍 Like this episode?💬 Drop a comment with your biggest takeaway!📲 Share this with your marketing team.🎯 Follow now and level up your marketing game—No. Zero. Days.🔔 Don’t forget to hit that bell so you never miss an episode.

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