The Bro Brogan presidency
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What was the significance of Trump's victory speech?
Did you see Trump's victory speech? I'll never be doing a rally again. Can you believe it? It was a big moment for the bros. The 2024 Trump campaign was run by a woman.
Who is the Ice Babe?
The Ice Babe. We call her the Ice Babe.
But it was targeted at bros. Older bros, younger bros, business bros, all the bros. And on election night, Trump's new vice bro, JD Vance, got to speak.
And I think that we just witnessed the greatest political comeback in the history of the United States of America.
So did campaign bro Chris Lasavita. And he's a hell of a candidate. He's going to be a hell of a great 47th president. And a mega bro and UFC CEO Dana White.
He's a tough guy. Who went on to shout out the all-time reigning champion of the bros.
The mighty and powerful Joe Rogan.
The bro-Brogan experience coming up on Today Explained.
Thank you.
Megan Rapinoe here. This week on A Touch More, we are live from New York for the Liberty's home opener with an extra special guest, Brianna Stewart. We talk about the Liberty's newest additions, the best lessons Stewie ever got from Sue, and what it was like to be at the Met Gala this year. And of course, we couldn't let her go without asking her about that 2024 foul call. Check out the latest episode of A Touch More wherever you get your podcasts and on YouTube.
Rebecca Jennings, senior correspondent here at Vox. You have a theory about this election, about a certain demographic that was important to a certain candidate. What is your theory?
What does the bro vote mean in this election?
My theory is that this was like the bro election and the bros voted and won.
Which bros? There's all sorts of bros. I might be a bro. Which bros?
I mean, yeah, you're bro-adjacent. I'm specifically talking about like young men, I would say like 18 to mid-30s maybe. Bruh. Bruh.
Why did young men favor Trump in the election?
But yeah, when we talk about the bro vote, what we're talking about is like the coalition of kind of Gen Z male voters who have been leaning to the right in ways that kind of deviate from what we would think of as, you know, the kind of straightforwardly liberal youth vote. Right.
Right, because when I was in college, I remember everyone around me seemed super liberal, but something else is going on here.
Yeah, I mean, I think there's so many different, like, reasons for it. I mean, part of the reason, yeah, like, in the 2000s, like, being, like, to the left was, like, what the cool kids did.
The truth is, when we get Bush to step down, it's gonna be the biggest party that this world has ever seen.
You know, it was, like, anti-Bush and, like, anti-Iraq war.
Bush must go! Drive out! The Bush regime's there!
So right now, all we have are exit polls. We won't know, like, for sure things for another couple weeks. But it is showing that, you know, 18 to 29-year-old men are, like, favored Trump 49%. And 18 to 29-year-old women favored Harris by 24 points. So that's, like, a huge gap between what young men are voting for and what young women are voting for. And... I think what we're seeing is a lot of young men reacting to, you know, the enormous strides that women have made in the last 50 years. You know, like more women out earn men, more women are getting college degrees. You know, these men sometimes feel very left behind. That's what they say. They feel, you know, Me Too was an overreach.
The reality is that women want men to act like men. That involves a certain amount of aggressive activity. There's a masculine crisis because men are not taking responsibilities for the God-given roles that they have in society.
How did the Trump campaign target young male voters?
The man of the house, the man of the house, should provide for the house. I'm not going to have a girl pay half my rent.
They want to feel like they are in control of their lives, and I think the Trump campaign really spoke to those grievances.
What strategies did Trump use to reach non-political audiences?
And we talked about this a bit on the show a few months ago.
Trump is trying to go deeper, not wider. And what I mean by that is he's trying to find more people who are simpatico already to him or his worldview, who might not vote at all, but would never vote for a Democrat.
The Trump campaign in choosing J.D. Vance, certainly, but even in the types of media they were doing, were speaking to these grievances, right?
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Chapters
8 chapters
1
What was the significance of Trump's victory speech?
0:00–0:10
2
Who is the Ice Babe?
0:10–2:06
3
What does the bro vote mean in this election?
2:06–2:26
4
Why did young men favor Trump in the election?
2:26–4:05
5
How did the Trump campaign target young male voters?
4:05–4:20
6
What strategies did Trump use to reach non-political audiences?
4:20–8:23
7
Will this influencer strategy work in future elections?
8:23–9:00
8
What does the future hold for political campaigning?
9:00–25:06