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Today, Explained

The cocaine comeback

30 Dec 2025

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.672 - 10.48 Jonquilyn Hill

Let President Trump tell it, and America has a problem. A drug problem, to be specific.

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10.696 - 15.103 Samantha Schmidt

were formerly classifying fentanyl as a weapon of mass destruction.

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15.123 - 28.763 Jonquilyn Hill

The administration thinks fentanyl is so widespread that they're calling it a WMD and bombing boats in the Caribbean. But for all the press it gets, fentanyl isn't the fastest growing illegal drug around the world. That would be cocaine.

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28.883 - 36.214 Unknown

Cocaine. Oh, I would just do cocaine. That was really, yeah. So not just, yeah.

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36.554 - 37.716 Samantha Schmidt

That's down and dirty, right?

37.797 - 55.519 Jonquilyn Hill

The down and dirty might make you think of discos in the 70s or 1980s penthouse parties, but this resurgence is rooted in modernity. The coke game's changed. I'm Jonquan Hill, in for the usual suspects, and up next on Today Explained, where the cocaine comeback came from.

60.511 - 62.594 Unknown

Support for this show comes from Odoo.

63.255 - 87.409 Jonquilyn Hill

Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need. It's an all-in-one, fully integrated platform that makes your work easier. CRM, accounting, inventory, e-commerce and more. And the best part? Odoo replaces multiple expensive platforms for a fraction of the cost.

87.99 - 114.489 Jonquilyn Hill

That's why over thousands of businesses have made the switch. So why not you? Try Odoo for free at odoo.com. That's O-D-O-O dot com. Support for this show comes from Odoo. Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need.

Chapter 2: What is the current state of the global cocaine trade?

860.335 - 883.474 Jonquilyn Hill

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883.454 - 910.871 Jonquilyn Hill

Banking services are provided by LeadBank, member FDIC. You can join hundreds of thousands who've already streamlined their finances with Found. Support for this show comes from Odoo. Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need.

0

911.352 - 942.421 Jonquilyn Hill

It's an all-in-one, fully integrated platform that makes your work easier. CRM, accounting, inventory, e-commerce, and more. And the best part? Odoo replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch. So why not you? Try Odoo for free at odoo.com. That's O-D-O-O dot com. The idea behind Flappy Bird was so simple.

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943.122 - 959.206 Jonquilyn Hill

You're a bird, you tap on the screen to go up, you let go to go down, and you try not to hit the pipes. That's all it was, and somehow that game became such a phenomenon that it kind of ruined its developer's life. This week on Version History, a new chat show about old technology.

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959.587 - 967.897 Jonquilyn Hill

We tell the story of Flappy Bird, where it came from, how it became a cultural phenomenon, and what it meant to the person who made it.

967.917 - 970.4 Gustavo Petro

All that on Version History, wherever you get podcasts.

975.026 - 977.569 Samantha Schmidt

Today Explained. Here's a hell of a drug.

980.992 - 990.502 Jonquilyn Hill

I'm Jacqueline Hill. Last time cocaine was king was the 80s. And yeah, you could find the drug at parties, but you could also find it all over the culture.

990.762 - 997.749 Unknown

The point is, ladies and gentlemen, that greed, for lack of a better word, is good.

Chapter 3: How did the cocaine trade evolve after Pablo Escobar?

1150.316 - 1175.57 Jonquilyn Hill

And basically one of the lyrics is... And I was like, oh, wow, she really is talking about that, huh? I think... Something that the person who coined the term emphasized was that it is not necessarily a politicized term, but I think it is a look that we obviously associate with Trump, that we obviously associate with the right.

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1177.312 - 1202.985 Jonquilyn Hill

There was a New York Mag cover story about the parties that took place in D.C. after Trump won. They are crypto nerds and influencer girlies and recent Maha converts and gays of all stripes. Plus your standard fare Rogan listening bros. They refer to their political affiliation, almost always, as the movement. Many are hot enough to be extras in the upcoming American Psycho remake.

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1203.421 - 1230.88 Jonquilyn Hill

And I think that that cover image was very indicative of Boom Boom because it was a lot of young people wearing suits and slicked back hair. It sort of embodied the look. But I think we also saw it being adopted in ways that were subverting it and challenging it. I think some examples that I gave in the piece were Dochi and Chapel Roan, both women.

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1230.86 - 1253.678 Jonquilyn Hill

wore suits around the same time that i published it both felt like subversive takes on gender and i i think especially chapel run like very obviously like taking the look of like a lawyer or one could say a republican um and making it their own making it queer making it feel like drag

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1256.003 - 1258.747 Unknown

Your dream girl's dream girl.

1258.767 - 1285.95 Jonquilyn Hill

There was a sense of humor to it. There was a wink to it. And so, you know, I think in the piece, I ask, like, what are you saying by wearing stuff like this? Are you saying that all you care about is cash, basically? Cash is king? Or are you saying something deeper than that? Yeah, you know, the 80s and 2025 have another thing in common, and you touched on that, Donald Trump.

1286.05 - 1315.691 Jonquilyn Hill

Does he have anything to do with the resurgence of this aesthetic? Yeah, I think at the very top of the year, we were sort of asking, what is this next year going to look like? How is Trump going to affect aesthetics? And I think there was definitely a sense that his... sort of gilded toilet, bad suit look, you know, had seeped its way into fashion, into culture.

1315.731 - 1342.68 Jonquilyn Hill

But I don't think Boom Boom really took hold in the way that Normcore took hold. It was, I think, you know, in the age of TikTok, a new TikTok trend every five seconds. there's not these like sort of over big sweeping trends anymore. I think it, I really saw it pop up in very more subtle ways, sort of trickle. I don't think it was, oh my God, the 80s are everywhere.

1342.7 - 1365.452 Jonquilyn Hill

It was more like, huh, where did you get that? Like that seems like it, you know, it's a reference to something that has layers to it. Yeah. Trends are so different now because of the Internet, because of the TikTok of it all. You know, I remember Cottagecore and these things stick around, but they can like be in these small pockets.

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