What Melania reveals
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What significant numbers surround the Melania documentary?
When it comes to the new Melania movie, here are some important numbers to remember. 40 million. That's how much Amazon paid Melania Trump's production studio for the rights to the film. It's the highest price ever paid for a documentary. 35 million, that's about how much Amazon spent marketing the film. 28 million, how much went to the First Lady. And seven million, that's how much the Melania movie made on opening weekend, which is honestly pretty good, and certainly more than many box office insiders projected. So how did this movie get made? Who's it for? And if this is finally Melania Trump's side of the story, what does she have to say? That's coming up on Today Explained from Vox.
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This week on The Gray Area, we're talking about what unites us. We've kind of created a society now where really the monoculture is just football and Taylor Swift. Those are really the only things that are like that now. And I'm not being sarcastic. It really is the case. So what does that say about American culture? Listen to The Gray Area with me, Sean Elling. New episodes available everywhere.
This is Today Explained.
Mary Jordan is an associate editor of The Washington Post. She wrote a book on Melania Trump called The Art of Her Deal, The Untold Story of Melania Trump. On Friday, she and producer Ariana Aspuru braved the cold and went to see a morning showing of Melania the movie. The press was barred from the premiere the night before, which itself was unusual. And so I went the next morning, and there were a couple dozen people in the theater. So it was mostly empty. But it was in New York, and that's not Trump country, clearly. theater seven bought our ticket we're at the amc um because there's quite a few theaters that are now screening it along with um other other movies so we'll see if anybody shows i mean the the focus of of this they keep saying is 20 days leading up to the inaugural so i don't i don't know will there be something interesting or relevant we'll find out
But I guess I was more surprised that at the end, there was one person who was wildly clapping. So no matter how many detractors, and boy, there are a lot of both Melania and certainly this movie, which has become like a parody in some ways. Melania, I just asked.
How did the Melania documentary come to be?
They have Spongebob buckets, but no. not melania buckets they're still clearly people that like her and are gonna like what they see what ended up being my most favorite thing about this movie was the fact that it was so enlightening she was an executive she was a great model she's gorgeous the theater were it was actually a full theater everyone was
kind of clapping, and it was a fun experience.
Okay, so give me your review overall out of how many stars, if you could sum it up. If you looked at it, as I did, as a lost opportunity for Melania to really come center stage and gain more fans, it was kind of a zero. You know, it was advertised as this new reveal, pulling the curtain back on Melania. But actually, you never see her in jeans. She's constantly perfectly dressed in designer gear, full makeup. I think she could have humanized herself. And, you know, if that was the goal, which I think people want to know, like... what does she do you know she disappears for weeks at a time what is she doing and there's none of that we see her jet setting in and out of you know vans getting into a private plane and jetting between her mansion in florida beside the ocean with a spa and then coming back into trump tower gold doors mahogany marble floors and we know that we've seen that
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