Added protein really seems to be in all the food lately. Reporter Chris Gayomali says to thank environmental regulations, GLP-1s, and Arnold Schwarzenegger for our modern protein boom. This episode was produced by Gabrielle Berbey, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Matthew Billy, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members Protein bars on display at a CVS pharmacy in Queens, New York. Photo by Lindsey Nicholson/UCG/Universal Images Group via Getty Images. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: Why are we obsessed with protein?
We are going to extreme lengths to get more protein these days. The powders, the shakes, the cottage cheese and the oatmeal, the peanut butter and everything, and the chicken smoothie.
I went to the store, got like some chicken breast, boiled it, blended it in a blender. It was like... I added a splash of water and then it smelled like, you know, I was just like, dude, I'm making soup here. This is so weird. So then I added like every berry, every frozen banana, like everything I could basically find in my freezer. And, you know, to make it a little bit more tolerable.
Have you tried the chicken smoothie?
And then my wife tried it, too. And she was like, oh, yeah, you could definitely feel the chicken on that. And so I had this like, you know, venti sized chicken smoothie that I had to drink all myself because I can't waste anything in my house.
Coming up on Today Explained, protein madness.
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Chapter 2: What is the story behind chicken smoothies?
When I heard this, I thought, there's no way this is true, which was making sure that you get 30 or so grams of protein within 30 minutes of waking.
And I was constantly getting all these messages that, like, you're not getting enough protein in your diet. And so that sort of triggered my fall down this trap door towards the protein event horizon.
People think it's crazy that I've eaten 200 grams of protein for almost 20 straight years, every single day.
The biggest lie that you're telling yourself is that you can't hit your protein goals. Stop overcomplicating it.
I blend chicken twice a day to be an open pro bodybuilder. Chug that baby down.
Somebody get this man some protein! I, myself, do listen to Huberman, and... I have gotten the message, too. I think a lot more about protein than I ever thought I would think about protein. Same here. Me of 36 months ago would not recognize this person. Tell me where protein mania begins. Is this a recent phenomenon?
So it actually really starts with whey protein. And for that, you have to go back to right after World War II.
The Japanese have accepted our terms fully. That is the word we have just received from the White House in Washington. And I didn't expect to hear a celebration here in our newsroom in New York, but you can hear one going on behind me.
A lot of farming became really industrialized. And around that time, we really saw dairy production really start to ratchet up here in the United States.
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