It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve ever heard of, the hugely popular ad platform I guarantee you’re not on. HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/today ABOUT THE PODCAST: • Produced by: engageQ.com • Advertising: TodayInDigital.com/ads • Transcripts: TodayInDigital.com/scripts • Theme music: Mark Blevis (all other music licensed by Source Audio) TOD’S SOCIAL MEDIA: • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Twitch: twitch.tv/todmaffin SOURCES: https://www.socialmediatoday.com/news/snapchat-updates-audience-reach-insights-with-regional-audience-counts/582901/ https://www.mediapost.com/publications/article/354399/calmly-happily-animal-crossing-integrates-toil.html https://www.seroundtable.com/google-lot-negative-reviews-can-hurt-your-site-29893.html https://about.fb.com/news/2020/08/introducing-instagram-reels/ https://www.marketingdive.com/news/kraft-pushes-mac-cheese-as-pandemic-breakfast-to-reach-busy-parents/582924/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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