If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that's gold, for a marketer looking to introduce their brand to a new group. But finding those creators, negotiating with them, getting approvals, and tracking the results until now has been a mess of spreadsheets, to-do lists, and dropped balls.There is a better way, of course, and some services are starting to emerge to make that process easier. Today, in this paid partnership, we're exploring the influencer marketing space with Popular Pays, a full service influencer marketing platform that takes brands from finding the right creators right through to seeing how your campaigns performed.If you want to check it out while you're listening, just go to PopularPays.com/podcast📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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