This is the Side of the Coffee Production you never heard about! In this episode, we talk with Rudi Dieleman, co-founder of Pectcof, a Dutch company that creates ingredients from the discarded pulp of the coffee. Rudi shares with us his personal and professional journey, from his origins being raised in a farmer environment to his current dream of building an operative factory to start exploiting the potential of upcycled coffee pulp in today’s products. Deciding to start a business when you are still studying is not easy and definitely not one that is tackling the sidestream of Coffee. It takes strong conviction on your idea and on the impact it can have in the world. And that is indeed what Rudi had. Get ready for a conversation with lots of valuable insights for those who thrive for innovation, those who look to make an impact in the food industry and those who seek to start their own business. Discussed: How being raised in a farmer family shaped his values.. How the industry undervalues the potential of the crops and the work of the farmers. How Rudi met his co-founder, Andres, in the university and they decided to start Pectcof. How he had to deal with his personal circle while the startup was not getting any funding. The evolution of Pectcof, from the patent development to end application. The potential of coffee pulp, a waste product from coffee production and how did they start working with it. The challenges and opportunities of working with coffee pulp as an upcycled ingredient. Clean label: practical or unfounded consumer fear to E-numbers The dark side and problems of the coffee business. Is circularity actually useful for sustainability in the current food system? What Rudi has learnt from being an entrepreneur. The eye-opening key that can lead you to succeed as an entrepreneur. How does Rudi foresee the future of Pectcof. And much more exciting insights! Quote: "Complementing with your founder is key to success of a company" 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: ⁠Rudi Dieleman Discover what Rudi and Andres are doing in Pectcof

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