Trigger, editor and creator of SavingCountryMusic.com, shares how his website grew from a grassroots effort to champion independent country music artists into an influential platform that has helped launch careers and change the industry. • Started SavingCountryMusic.com in 2008 out of frustration with mainstream country music • Built his reputation by being the first to discover artists like Sturgill Simpson and Zach Bryan • Takes pride in helping artists reach a level where they no longer need his platform • Successfully advocated for the Grammy Awards to add a Best Traditional Country Album category • Has built a passionate grassroots fan community similar to the Grateful Dead model • Deliberately chose to remain a stepping stone for artists rather than expanding into other business areas • Launching "The Hook" - a new songwriter showcase featuring both established and undiscovered talent • The Hook will provide professional video content, industry connections, and honest feedback to participants • First official taping will be September 29th at Eastside Bowl in Nashville

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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