Top Secrets of Marketing & Sales
Episodes
Stop Making Excuses Instead of Sales
17 Mar 2026
Contributed by Lukas
I’ve seen situations like that where people are making excuses instead of sales. Somebody planned to sell something and was talking about it for...
Dealing with Indecisive Prospects
10 Mar 2026
Contributed by Lukas
When dealing with indecisive prospects, we each have to recognize our own tolerance for pain. How long am I willing to chase? How long am I willing to...
Most of Your Competition Is Average
03 Mar 2026
Contributed by Lukas
When I say your competition isn’t that good, that most of your competition is average, what I mean is that a lot of them are not taking the time...
How to Get Results from Social Media
24 Feb 2026
Contributed by Lukas
We get results from social media when we’re able to identify the result that we’re looking to get, and identify the messaging that we need...
Improve Business Communication Fast
17 Feb 2026
Contributed by Lukas
To improve business communication fast, consider this… If nothing that you convey in your communication, instills any sort of belief in the othe...
What is Your Process for Goal Achievement?
10 Feb 2026
Contributed by Lukas
Your process for goal achievement is key. Because you’re doing a lot behind the scenes before anyone even knows that you’re alive. So we&#...
Your Market Domination Engine
03 Feb 2026
Contributed by Lukas
What does it mean to install a Market Domination Engine in your business? Is that a real thing? If so, what is it? What does it do? What does it cons...
The Power of Storytelling in Sales
27 Jan 2026
Contributed by Lukas
If our storytelling allows us to build trust, build credibility, and build a bond in sales, then we’re telling the right stories. If it’s ...
Choosing Worthy Clients for Your Business
20 Jan 2026
Contributed by Lukas
Choosing worthy clients for your business means making decisions about whether or not a prospect deserves your time and attention, whether they’...
How to Leverage the Law of Attraction
13 Jan 2026
Contributed by Lukas
To leverage the law of attraction, you have to get beyond the book and the movie. If you’re feeling stuck in your business, ask yourself this. &...
Get Off to a Flying Start in 2026
07 Jan 2026
Contributed by Lukas
To get off to a flying start in 2026, we can start by taking responsibility. Whenever we blame outside factors for things that go wrong, we immediatel...
The High, Hidden Cost of Inadequate Sales
30 Dec 2025
Contributed by Lukas
If you’re not generating the level of sales you’re capable of in your business, the real cost of inadequate sales is a lot more than you think. An...
First Contact with a New Prospect
23 Dec 2025
Contributed by Lukas
What is your first contact with a new prospect? Another good question to ask yourself is how does that first contact happen? And is it proactive on my...
The Trouble with Targeting in Business
16 Dec 2025
Contributed by Lukas
The trouble with targeting in business is that a lot of people don’t do it well. It reminds me of that line from one of the Godfather movies whe...
Breaking Through Your Sales Plateau
09 Dec 2025
Contributed by Lukas
Particularly in the early stages, breaking through your sales plateau may just mean doing more of what you’re doing. But generally, at some poin...
The AI Approach to Multiply Your Sales: Part 4
02 Dec 2025
Contributed by Lukas
David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will continue our discussion about the AI Approach to Multipl...
The AI Approach to Multiply Your Sales: Part 3
25 Nov 2025
Contributed by Lukas
David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply ...
The AI Approach to Multiply Your Sales: Part 2
18 Nov 2025
Contributed by Lukas
Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your ...
The AI Approach to Multiply Your Sales: Part 1
11 Nov 2025
Contributed by Lukas
Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss the AI Approach to Multiply Your Sales. This is the first...
Want to Multiply Money in Your Business?
04 Nov 2025
Contributed by Lukas
If you want to multiply money in your business, it means you have to figure out the very specific steps that you need to take in order to make that ha...
How to Create Explosive Growth in Your Business, Part 2
28 Oct 2025
Contributed by Lukas
I got a lot of great feedback from last week's episode on how to create explosive growth in your business. So today I'd like to expand on that topic a...
How to Create Explosive Growth in Your Business
21 Oct 2025
Contributed by Lukas
Want to create explosive growth in your business? If so, consider this: Why is it that some businesses take off like a rocket while others can languis...
Turn Focus into Profit by Growing Sales
14 Oct 2025
Contributed by Lukas
To turn focus into profit, consider this. Your focus determines the level of profit that you generate. Because the people you meet, the conversations ...
The What, Why, When & How of Your Business
07 Oct 2025
Contributed by Lukas
The success of your business is always determined by the what, why, when & how. What are you doing? Why are you doing it? When are you doing it? And H...
Choose Your Business Partners & Colleagues Wisely
30 Sep 2025
Contributed by Lukas
It's important, no matter who you're partnering with, from a business standpoint, from an employee standpoint, from a VA standpoint. Whoever you choos...
How to Get from Ideas to Actions and Systems
23 Sep 2025
Contributed by Lukas
We'll basically help you to look at where you are now and where you're looking to be in terms of getting something from ideas to actions and systems. ...
Let Ideal Clients Know You’re Alive
16 Sep 2025
Contributed by Lukas
We're going to interact with people who are not ideal clients. But salespeople have trouble when they're afraid to disqualify a prospect. To say, okay...
Effective Sales Follow-Up: How Much is Too Much?
09 Sep 2025
Contributed by Lukas
When we talk about the idea of effective sales follow-up, what does that mean? It’s effective in terms of making sure that we’re on the same page ...
Creating Desire in Sales: It’s All About Them
02 Sep 2025
Contributed by Lukas
If you want to create desire in sales, it has to be about them. Their wants, their needs. The things that they're looking to accomplish from the relat...
Helping The Zero Accountability Salesperson
27 Aug 2025
Contributed by Lukas
Last week's discussion about The Zero Accountability Salesperson seemed to resonate with a lot of people. And the biggest questions I got were related...
The Zero Accountability Salesperson
20 Aug 2025
Contributed by Lukas
The zero accountability salesperson is at a big disadvantage. Selling is all about being able to produce. And the only way you're able to produce is i...
Your Biggest Bottleneck to Sales
12 Aug 2025
Contributed by Lukas
There's always going to be a bottleneck in sales. There's always going to be something that is not working as smoothly or as ideally as it could or sh...
Transforming the Leverage Points in Your Business
29 Jul 2025
Contributed by Lukas
It's one of those nuances that when you're transforming the leverage points in your business, the prequalification follow up is different than the pos...
How Printers & Promo Product Distributors Dominate Fast
22 Jul 2025
Contributed by Lukas
Here's a quick message for printers and promo product distributors who would like to grow their businesses and dominate their markets starting in as l...
The Lead Quality Matrix: A Simple Grid to Grow Your Sales
15 Jul 2025
Contributed by Lukas
David: Hi, and welcome back to today's episode, co-host Kevin Rosenquist and I discuss the lead quality matrix. Welcome back, Kevin. Kevin: Good to...
Getting Referrals Proactively
01 Jul 2025
Contributed by Lukas
When it comes to getting referrals proactively, that's another thing people do as well. They think they have to wait until they have already sold some...
Tariffs Aren’t the Problem. Here’s Why…
24 Jun 2025
Contributed by Lukas
Here's why tariffs aren't the problem. Because there's always someone who's buying. Sometimes it's harder to find them. Sometimes it's easier to find ...
Why Clients Shop Your Ideas — and How to Fix It
10 Jun 2025
Contributed by Lukas
It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say the...
Stop Undercharging: Get Paid What You’re Worth
03 Jun 2025
Contributed by Lukas
Want to stop undercharging and get paid what you're worth? In our last episode, we talked about the dangerous disconnect between effort and results. H...
Busy Doesn’t Equal Profitable
27 May 2025
Contributed by Lukas
Busy doesn't equal profitable. We got a lot of great feedback from our last episode, in which we talked about how many business owners still cling to ...
Is It Time for a Shift in Your Business?
20 May 2025
Contributed by Lukas
Time for a shift in your business? There was a period of time when getting print and promotional product clients was a lot easier. People loved and...
Arguing with Reality in Business
13 May 2025
Contributed by Lukas
Arguing with reality in business is a huge waste of time. If you've got clients who are in that head space where they're sort of scared, they're not q...
No More Unfinished Business
06 May 2025
Contributed by Lukas
We'll say things like, "oh man, there's just so much going on. I'm so busy. I'm just busy, busy, busy every day." When you're saying that sort of thin...
Creating Certainty in Uncertain Times
29 Apr 2025
Contributed by Lukas
I've been having conversations over the past couple of weeks about this very topic of creating certainty in uncertain times. So much of it boils down ...
Don’t Sabotage Your Sales Success
22 Apr 2025
Contributed by Lukas
Anytime there is any sort of issue in your business that’s not quite going the way it should, don't sabotage your sales success. Instead, just ask y...
How to Get Information from Clients
15 Apr 2025
Contributed by Lukas
It's not always easy to get information from clients. If you're in a situation where you have good relationships with your clients, but you're struggl...
A Step-by-Step Approach to the Sales Process
08 Apr 2025
Contributed by Lukas
When we discuss a step-by-step approach to the sales process, we're taking a scientific approach, which most people don't do. They just keep going out...
The Things You Can Control in Your Business
01 Apr 2025
Contributed by Lukas
What are the things you can control in your business? What are the things that we can look at? Identifying the very specific companies, the very speci...
Eliminating Waste in Your Business
25 Mar 2025
Contributed by Lukas
We'd love to help you to get from here to there in terms of eliminating waste in your business. When you're focused on getting those things done and w...
Reactivating Your Client Base
18 Mar 2025
Contributed by Lukas
If we look at the idea of reactivating your client base in as many ways as possible, it means interacting with the people who have spent the money wit...
Why Clients Don’t Buy & the Solution That Addresses Them All
11 Mar 2025
Contributed by Lukas
There are reasons people buy from you, and reasons they don't buy from you. Today I'd share a presentation I put together for my clients in the print...
Disrupting Sales Relationships
04 Mar 2025
Contributed by Lukas
Disrupting sales relationships is tricky. When you go into a sales presentation, if you recognize that it's likely they're going to have someone, and ...
Getting to Your Ideal Prospects
25 Feb 2025
Contributed by Lukas
Getting to your ideal prospects involves identifying what our ideal prospect looks like in terms of the type of customer we’re looking for, the type...
Turn the Tables on Rejection in Sales
18 Feb 2025
Contributed by Lukas
In order to turn the tables on rejection in sales, there are very specific steps you can take, and we work with our clients to help them do that every...
What You Say About What You Do
11 Feb 2025
Contributed by Lukas
"You have to create value in the sales process, create value in all the communication that you're putting out there. When you do that, you're already ...
Reimagining the Essentials of Marketing & Sales
04 Feb 2025
Contributed by Lukas
Reimagining the essentials is different for everyone. And I hear both sides of that from people. I hear people who are like, ” oh yeah, you know, I’...
Don’t Be Invisible to Your Target Market
28 Jan 2025
Contributed by Lukas
Don't be invisible to your target market. Do they even know you're alive? This goes back to the idea of money versus time. Because one of the advantag...
The Truth about Call Reluctance
21 Jan 2025
Contributed by Lukas
When we're doing business-to-business or business-to-consumer outbound calls, the truth about call reluctance is that it can seem very real. Those fea...
Creating Demand for Your Products and Services
14 Jan 2025
Contributed by Lukas
When you're creating demand for your products and services to the point where they really want it, "listen, yes, I want to do this. I want to move for...
Let’s Hit the Ground Running in 2025
07 Jan 2025
Contributed by Lukas
To hit the ground running in 2025, we can start by taking responsibility. Whenever we blame outside factors for things that go wrong, we immediately f...
New Year Success Planning: A Simple Framework
31 Dec 2024
Contributed by Lukas
Today, we'll discuss a simple framework you can use this week for New Year Success Planning. Very often we say we're going to prioritize time with our...
The Best Holiday Gift to Give Yourself and Your Family
24 Dec 2024
Contributed by Lukas
I think the best holiday gift is to make the most of ourselves, when it comes to personal development, whether that means sales and marketing training...
Stop Following the Followers
17 Dec 2024
Contributed by Lukas
If you're just copying what everyone else is doing, and 80 percent of the market is doing that, you're just going to be seen as part of that group. So...
The Need to Say No in Business
10 Dec 2024
Contributed by Lukas
I don't know if you've ever heard the expression, "no is a complete sentence." have you ever heard that one? It's interesting because it's very hard t...
Why Working Harder Isn’t Working: The Effort to Outcome Myth
03 Dec 2024
Contributed by Lukas
Working harder won't cut it, and breaking the Effort to Outcome Myth starts with understanding that it's not going to be a 1 to 1 thing. You're not go...
Cold Calls: How to Reduce or Eliminate Them in Your Business
26 Nov 2024
Contributed by Lukas
If you want to reduce or eliminate cold calls, you need to recognize that there are other, and very often more effective ways of doing this. More leve...
Focus on Qualified Prospects Only
19 Nov 2024
Contributed by Lukas
Dealing with qualified prospects only is the best. Try to get rid of some people as early on in the process as you possibly can. If you found out that...
Handling Objections in Sales
12 Nov 2024
Contributed by Lukas
Each time we're handling objections in sales, we should get better at it. Every sales call you have, every objection you ever receive, if you're able ...
How to Get More Leads… Fast!
05 Nov 2024
Contributed by Lukas
If you're in a situation where you know you need to get more leads -- you need to generate more and better leads -- there are very specific ways of do...
Scared of Selling? Get Over It!
29 Oct 2024
Contributed by Lukas
When I say "get over being scared of selling," that doesn't mean that you have to engage in methods of contact that you're really, truly uncomfortable...
Change is Coming. Don’t Make it Harder.
22 Oct 2024
Contributed by Lukas
Change is coming... because change is always coming. And we need to try to stay ahead of it. And we're not always going to be able to do that. But we ...
Your Competition Isn’t That Good
15 Oct 2024
Contributed by Lukas
When I say your competition isn't that good, what I mean is that a lot of them are not taking the time to learn the things that will allow them to per...
Don’t Wait for the Economy to Improve
08 Oct 2024
Contributed by Lukas
If you're at a point right now where you know you need to be selling more, but for whatever reason you're not -- and you could feel like it's the econ...
Getting Results from Social Media
01 Oct 2024
Contributed by Lukas
We get results from social media when we're able to identify the result that we're looking to get, and identify the messaging that we need to create t...
Learning from Failure in Business
24 Sep 2024
Contributed by Lukas
David: When we talk about learning from failure, it doesn't just have to be our failures. We can learn from the failures of others. Jay: Oh yeah. ...
Are You Investing in Yourself?
17 Sep 2024
Contributed by Lukas
Investing in yourself isn't always easy. It is a matter of finding the time to make these investments in ourselves and to say, "okay, if I can't go to...
Your Internal Monologue: How to Take Control
10 Sep 2024
Contributed by Lukas
Your internal monologue is critical. The worst thing we can do is delegating our internal monologue to someone else. Let alone someone we might not kn...
Identifying and Attracting Ideal Clients
03 Sep 2024
Contributed by Lukas
For me, in identifying and attracting ideal clients, I need people who have the motivation, who have the desire, who have the discipline, and just the...
Prospects Who Can’t or Won’t Say No
27 Aug 2024
Contributed by Lukas
When we think about prospects who can't or won't say no, and we think about people who tend not to respond to us, prospects who don't reply back after...
Dealing with Unresponsive Clients & Prospects
20 Aug 2024
Contributed by Lukas
When dealing with unresponsive clients and prospects, we have to make sure that we're doing everything on our end to be as responsive as possible. If ...
Knowing vs. Doing in Sales: Implementation is Key
13 Aug 2024
Contributed by Lukas
Knowing vs. Doing in sales is all about implementation. Implementation connects the knowledge you have to the results that you're going to get. And wi...
Ready to Expand Your Market?
06 Aug 2024
Contributed by Lukas
A lot of people just think broadly in terms of expanding their market, without asking themselves a really important question, which is why? Why do you...
What Will Motivate Buyers to Do Business With You?
30 Jul 2024
Contributed by Lukas
When you're able to deliver what you say you're going to deliver, that will start to motivate buyers to want to do business with you. And particularly...
Building Trust in Sales is Critical
23 Jul 2024
Contributed by Lukas
I mean, you have a podcast called Building Trust in Sales, you say, "yeah, be trustworthy." That's pretty obvious. But it's also necessary. It's neces...
Crafting Your Customer Experience
16 Jul 2024
Contributed by Lukas
What do we want the overall customer experience to be like? How do we want this person to be welcomed if they happen to walk into our business? Becaus...
Why Some Exceptional Performers Can’t Get Enough Customers
09 Jul 2024
Contributed by Lukas
Over the years, I have met some exceptional performers who still struggle to get enough customers. It's not a function of who they are as people. I...
Making Sales and Building Brands
02 Jul 2024
Contributed by Lukas
Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be abou...
Creating Persuasive Communication
25 Jun 2024
Contributed by Lukas
When we think in terms of creating persuasive communication, it's really important to consider the flow. What is the flow of the communication? In wha...
Turning Leads into Loyal Customers
18 Jun 2024
Contributed by Lukas
When I think in terms of turning leads into loyal customers, what is that first contact? And I know we've talked about that in a number of podcasts. A...
The Power of Strategic Networking
11 Jun 2024
Contributed by Lukas
With strategic networking, you can make some initial decisions about who you think you'd like to target. Then it's a matter of saying, "okay, where do...
Business Growth vs. Maintenance
04 Jun 2024
Contributed by Lukas
There are a lot of people who aren't quite sure where they are with the whole business growth thing vs. just maintenance. Some people are content wher...
The Incredible Cost of Untrained Salespeople
28 May 2024
Contributed by Lukas
There are so many situations where inadequate product knowledge, damaged reputation, and inefficient or poorly executed sales processes come from havi...
Your Success Protocols Determine Your Results
21 May 2024
Contributed by Lukas
A lot of the people that I work with now are exceptional at what they do, but they may struggle to get other people in their organization to be able t...
The High Price of Indecision
14 May 2024
Contributed by Lukas
Indecision comes with a high price. I think most of us in business try to make the best decisions possible, but really it becomes a matter of saying, ...
Breaking Through a Sales Plateau
07 May 2024
Contributed by Lukas
Particularly in the early stages, breaking through a sales plateau may just mean doing more of what you're doing. But generally, at some point, we hit...
The Sales Mindset Connection
30 Apr 2024
Contributed by Lukas
From a sales mindset connection standpoint, market domination starts with the idea that it's possible. And if you're not sure that it's possible, ask ...
Staying in Touch Without Being a Pest in Sales
23 Apr 2024
Contributed by Lukas
Staying in touch with prospects is required, and creating value in your communication is certainly something that will keep you from being a pest in s...
Making Prospects and Clients Comfortable with You
16 Apr 2024
Contributed by Lukas
There are steps involved with making prospects and clients comfortable with you. You can't go from, "I have no idea who you are," to "I'm completely c...
Outperform Your Competitors
09 Apr 2024
Contributed by Lukas
Once you outperform your competitors in terms of the way that you do things, the way that you make your presentations, the way that you interact with ...
The Alternative to Brute Force Selling
02 Apr 2024
Contributed by Lukas
Brute force selling usually comes about when someone feels like they have to sell their product or service, regardless of the needs, wants, or desires...