The year 2050 once felt like a far-off speck on a distant horizon. But with less than three decades left before we reach the halfway point of the 21st century, that faraway mote doesn't feel quite so distant. Is it possible to avoid the worst effects of climate change by then? What efforts can we focus on to truly make an impact? In The Decarbonization Imperative, Professor Michael Lenox and Rebecca Duff described the urgent situation we're in and why the year 2050 is so significant. They clearly and methodically broke down 5 key sectors— Energy, Transportation, Industrial, Building, and Agricultural— to look at which technologies stand the best chance of decarbonizing each sector. They also considered areas where investments and policy actions are needed to quicken the pace of adopting new technologies. The good news? In some sectors, clean technology is emerging or already exists; we only need a plan to transition in time. Lenox and Duff reminded us that climate change isn't just looming; it's here. And while there's no shortage of work to do, there's a pathway to get there through innovation and disruption of the status quo. The Decarbonization Imperative shows us how. Michael Lenox is the Tayloe Murphy Professor of Business Administration and Senior Associate Dean and Chief Strategy Officer at the University of Virginia's Darden School of Business and co-author of Can Business Save the Earth? and The Decarbonization Imperative. His work has been cited by the New York Times, the Financial Times, and The Economist. He has been recognized as a Faculty Pioneer by the Aspen Institute, as the top strategy professor under 40 by the Strategic Management Society, and one of the top 40 business professors under 40 by Poets&Quants. Rebecca Duff is Senior Research Associate at the Batten Institute for Entrepreneurship and Innovation at the University of Virginia's Darden School of Business. She also serves as the managing director for the Institute's Business Innovation and Climate Change Initiative. She has more than 20 years of experience conducting industry and technology research, with a particular focus on product development, emerging technologies, and policy and market interventions. Nick Licata was elected to five terms on the Seattle City Council before leaving office at the end of 2015 to pursue helping citizens influence government policies. His new book, Becoming a Citizen Activist: Stories, Strategies and Advice on How to Change Our World, recaps his and others strategies and how they can be applied to current issues. Buy the Book: The Decarbonization Imperative: Transforming the Global Economy by 2050 Presented by Town Hall Seattle. To become a member or make a donation click here.

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