Travel advisors, stop using these phrases right now

This week on Trade Secrets, friend of the podcast Jenn Lee of Travel Planners International returns to talk about the kind of language travel advisors shouldn’t use when talking to clients. Co-hosts Jamie Biesiada and Emma Weissmann perform a sample dialogue for Jenn, and she takes Jamie, posing as an advisor, to task for all of her negative language (“I add value,” “What’s your budget?”). Jenn talks about why words matter, and the fact that, in her words, “People buy on emotion and justify logically.”   This episode was sponsored by ALG Vacations. Further resources: The Fiercely Forward Travel Advisors Facebook group Crucial Conversations: Tools for Talking When Stakes are High Words that Sell: More than 6,000 Entries to Help You Promote Your Products, Services and Ideas The companion to Words the Sell, More Words that Sell Phrases that Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas Building a StoryBrand by Donald Miller Need advice? Call our hotline and leave a message: 201-902-2098 Email us: [email protected]   Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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