This week, Dan and Ian are joined by a special guest: Brendan Tully from the Search Engine Shop (Dynamite Circle member, SEO, e-commerce and conversion optimization specialist). Brendan, Dan and Ian discuss the concept of Critical Non-Essentials (CNEs). CNEs are small changes that you can make to your business that bring huge results. The results that CNEs bring are super effective – changing a couple of small things could account for 99% of your improvements (thus 99/1 principle – forget the 80/20 principle). This Episode is features 8 useful CNEs that you can implement immediately, no matter if you run a consulting, e-commerce, software or more traditional business. Do you want to take your business to the next level? Learn from other successful entrepreneurs and check out DynamiteCircle, our community for entrepreneurs. Have fun. Leave a comment. Give us a ring. 888-554-8428. Go make it happen! :)

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