Please visithttps://thebookvoice.com/podcasts/1/audiobook/240455to listen full audiobooks. Title: Focus Author: Al Ries Narrator: Al Ries Format: Abridged Audiobook Length: 3 hours 2 minutes Release date: July 19, 2005 Ratings: Ratings of Book: 4.67 of Total 3 Ratings of Narrator: 4.5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else. With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars. Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

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