Please visithttps://thebookvoice.com/podcasts/1/audiobook/766989to listen full audiobooks. Title: The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs Author: Jim Kalbach Narrator: Tom Parks Format: Unabridged Audiobook Length: 8 hours 10 minutes Release date: May 28, 2024 Genres: Computers & Technology Publisher's Summary: 'Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice.' —Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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