Inside the Network of Anonymous Men Destroying Young Women's Lives

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Uncanny Valley | WIRED 19 min 2 speakers 8 chapters transcribed just now
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What happened to Maddie Kowalski and how did the videos go viral?

Brian Barrett 0:00
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Zoë Schiffer 0:30
A quick content warning before we dive in. This conversation includes descriptions of non consensual sexual content and references to self harm. Please take care while listening.
Maddie Kowalski 0:43
When I heard that someone had sent a nude photograph of me to his friends at FSU. Um, and in this picture I was heavily intoxicated. This is Maddie
Zoë Schiffer 0:53
Kowalski.
Maddie Kowalski 0:54
So, right after this, I started getting flooded with messages that I was being talked about all over my school's yit gak.
Zoë Schiffer 1:01
Yikak is a platform popular among college students where you can post anonymously if you're within a specific geographic radius.
Maddie Kowalski 1:07
Everything was just happening really fast and I couldn't comprehend any of it.
Zoë Schiffer 1:11
What Maddie had heard about was a single photo, but there were a series of videos like when she was visibly out of it, naked and performing sexual acts. Maddie remembers well, she was really drunk that night.
Maddie Kowalski 1:24
I felt really detached from the girl in the videos because I had so little memory of the events.
Zoë Schiffer 1:31
Obviously, she hadn't consented to any of this, not to being filmed, and certainly not to those films being posted online. But now it was all over X.
Maddie Kowalski 1:40
And at this moment, I just felt my whole world collapse. Everything was being shared and reposted so fast and I couldn't do anything to stop it.
Zoë Schiffer 1:48
The videos had officially gone viral. Hashtag Maddie Kowalski was trending on X nationwide, and it was viewed more than 8.5 million times. For the next twenty four hours, Maddie sat paralyzed on her couch while anonymous internet people harassed her. They posted old photos from before the night the videos were taken. They called and texted her parents all throughout the night. One anonymous man told her father that he'd had sex with her and had since tested positive for HIV. People on X were placing bats on whether by the end of the week she would either start an OnlyFans or kill herself.

How is the Burnerverse organized and who participates in it?

Zoë Schiffer 2:27
Here's the thing. The people behind this weren't strangers in some far off corner of the internet. In many cases, they were her literal classmates, hiding behind anonymous burner accounts, mostly used to celebrate college sports. From Wired's Uncanny Valley, I'm Zoe Schiffer, contributing editor. Wired senior writer EJ Dixon spent months following Maddie's story in what's become known as the Burnerverse, a sprawling, loosely organized network of anonymous accounts that has turned the sexual humiliation of young women into a kind of participatory sport. EJ, thank you so much for coming on. Thank you for having me. Can you talk us through like what exactly is the burner verse? How is it organized? Who exactly is part of it?
E.J. Dickson 3:16
So the Burnerverse is a very loosely organized network. It's unfair to even say network, um, because it's just kind of like an amorphous community of college sports fan burner accounts. So they're all anonymous or mostly anonymous accounts. And I think it's important to note that a lot of them are pretty innocuous. But there is a segment of this community that has emerged that is. pretty violently racist and misogynistic and anti-Semitic. And this is the corner of the subculture that has sort of made a sport. out of systemically doxing women. So I initially found out about the burnover in February 2025, uh a few months, about nine months before Maddie went viral. And I found out about it because I saw this young woman's name trending on X, and her name was Mary Kate Cornett.
E.J. Dickson 4:14
And I was really curious. I was like, who is this person? And it turned out to be an old miss caller. Yeah. Who there was a campus rumor, a salacious defamatory rumor about her sex life that had gone viral on campus that had been elevated to the mainstream and was going viral on X nationally because a bunch of prominent people had picked it up.

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