Aaron Birnbaum, co-founder of Seron Security’s TRaViS ASM, joins the show to discuss an AI-enhanced external attack surface management platform built for proactive cybersecurity. TRaViS helps MSPs identify exposed assets, vulnerabilities, leaked credentials, and shadow IT, then turn that visibility into an actionable security service for clients. Guest: Aaron Birnbaum Website: https://travisasm.com LinkedIn: https://www.linkedin.com/in/aaron-s-birnbaum/ === Chapters 00:23 Introducing Aaron Birnbaum and TRaViS 01:47 What TRaViS ASM does for MSPs 03:15 Finding exposed assets and vulnerabilities 04:07 AI asset discovery and remediation guidance 06:20 What differentiates TRaViS from other platforms 08:25 Using an attacker’s perspective for defense 11:20 Shadow IT and a real-world exposure scenario 12:56 Packaging attack-surface monitoring as an MSP service 16:53 Why TRaViS was built and how it works as SaaS === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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