Megan shares her journey from running a 30-person agency to shifting into Pisces Growth Consulting after a cancer diagnosis forced her to rethink what kind of business and life she actually wanted. She talks candidly about the difference between building a business versus just monetizing a skill, the trap of being an “accidental business owner,” and why many MSPs are trying to replace themselves in all the wrong places. We get into the “lead gen fallacy” and why “I just need more leads” is usually code for deeper problems around positioning, offer, pricing, sales process, and client fit. Megan walks through how she helps MSPs score client quality beyond MRR, clean up bad-fit clients, and stop underpricing services so they can focus on profit, happiness, and building a business they’d actually buy themselves. === Chapters 00:35 Welcome to Money, Marketing, Growth 02:36 Exit Plans and Cancer 04:49 From Agency to Consulting 12:21 Rethinking MSP Growth 16:28 The Lead Gen Fallacy 22:17 Profit Over Revenue 29:22 Diagnosing Growth Problems 35:27 Content From Real Conversations 39:45 Kick-Ass Marketer Origins 44:57 Be Honest, Be You === Guest: Megan Killion, Pisces Growth Consulting Website: https://megankillion.com LinkedIn: https://www.linkedin.com/in/megankillion === Companies / Vendors / Products / Books MSP GeekCon: https://mspgeekcon.com/ IT Nation: https://itnation.connectwise.com/ MSP Sales Playbook (book): https://amzn.to/4oDvThF === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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