Tim and I talk about a problem every MSP owner knows too well: ideas and insights piling up in notebooks, chats, and AI prompts that never actually turn into content, leads, or sales conversations. Tim walks through how he built a centralized “source of truth” for his learning, plugged in multiple AI models, and layered on workflows for agencies, MSPs, and solopreneurs to turn all that raw thinking into structured, publishable content. We get into how Golden Iris helps you define your brand voice, create personas, and build repeatable approval workflows so you’re not relying on yet another random marketing tool your team will ignore. Tim shares how he’s using content harvesting, analytics, and human-in-the-loop governance to keep things safe, on-brand, and actually useful for both MSPs and the marketing agencies that support them. === Chapters 00:36 Money, Marketing, Growth Intro 03:19 From Brain Dump to Database 07:52 Building for Agencies and MSPs 09:50 Tim’s Voice, Captured 11:56 The Golden Iris Workflow 18:03 Publishing Ideas at Scale 20:26 From Prototype to Platform 21:55 Analytics-Driven Content Loops 23:22 Content Inventory Grows 25:20 Turning Sales Calls Into Content 29:08 Skills, Kanban, and Destinations 31:48 Grandkids and Wrap-Up === Guest: Tim Golden, Compliance Scorecard Golden Iris: https://app.goldeniris.ai Website: https://www.compliancescorecard.com LinkedIn: https://www.linkedin.com/in/timgolden === Shout-outs Eric Bowles, VOSA: https://www.linkedin.com/in/ericbowles === Companies / Vendors / Products / Books Airtable: https://www.airtable.com Asana: https://asana.com Monday: https://monday.com Shopify: https://www.shopify.com WordPress: https://wordpress.org Pax8: https://www.pax8.com Kaseya: https://www.kaseya.com Anthropic (Claude / Claude Code): https://www.anthropic.com ChatGPT (OpenAI): https://chat.openai.com Perplexity: https://www.perplexity.ai Gemini (Google): https://gemini.google.com Copilot (Microsoft): https://www.microsoft.com/copilot DeepInfra: https://deepinfra.com Whisper (OpenAI Whisper): https://openai.com/research/whisper Obsidian: https://obsidian.md GTIA (conference referenced as “GTIA”): https://www.gtia.org === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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