Mark Balovnev, CEO of Cyrisma, joins the IT Business Podcast’s PitchIT 2026 series to discuss helping MSPs turn cyber risk and compliance into scalable services. Cyrisma consolidates vulnerability management, asset and data discovery, secure configuration, compliance tracking, and remediation workflows so providers can reduce tool sprawl and better operationalize security services. Guest: Mark Balovnev Website: https://www.cyrisma.com/ LinkedIn: https://www.linkedin.com/in/mbalovnev/ === Chapters 00:00 Introducing Mark Balovnev and Cyrisma 02:21 Turning Risk Into Revenue 06:29 Defining Vulnerability Scope 08:58 Continuous Risk and Compliance 10:53 Consolidating the Security Stack 13:19 Mapping Compliance Frameworks 15:13 Why Cyrisma Drew Me In 17:08 Packaging Cyber Services 19:37 Closing the Pitch Session === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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