Ever wondered what happens when a global IT giant acquires a renowned marketing firm? Tune in as Heather Simek and I unpack the Kaseya-TMT deal and its real impact on MSPs. From the inside scoop on industry rumors to how this move reshapes marketing, peer groups, and community, Heather brings her signature candor and expertise. Plus, we share stories about vendor contracts, FTC rulings, and the unique camaraderie that sets MSPs apart. If you want honest talk and actionable insights, this episode is for you.Why Listen:Get the inside scoop on Kaseya’s acquisition of TMTUnderstand the impact of the FTC’s blocked “click-to-cancel” ruleLearn best practices for vendor contracts and renewalsDiscover how AI is reshaping managed servicesHear Heather’s personal journey and mental health insightsFind out why relationships and community matter in ITCompanies, Products, and Books MentionedKaseya: https://www.kaseya.comTechnology Marketing Toolkit (TMT): https://www.technologymarketingtoolkit.comDatto: https://www.datto.comConnectWise: https://www.connectwise.comAmazon Prime Day: https://www.amazon.com/primedayHardy (musician): https://www.hardyofficial.comChris Stapleton: https://www.chrisstapleton.comSteely Dan: https://www.steelydan.comLarkin Poe: https://www.larkinpoe.comPentatonix: https://www.ptxofficial.comDarius Rucker: https://www.dariusrucker.comCarly Pearce: https://www.carlypearce.comLarry Fleet: https://www.larryfleet.comLynyrd Skynyrd: https://www.lynyrdskynyrd.comMan of La Mancha (musical): https://www.mtishows.com/man-of-la-manchaGuest: Heather SimekA 40-year IT veteran, Heather Simek is known for her leadership, mentorship, and deep passion for the MSP community. Formerly VP at a $3.5M MSP, Heather is now consulting, supporting industry peers, and championing mental health and community in tech.LinkedIn: https://www.linkedin.com/in/heather-simek-343231b3/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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