Steve Martin, CEO of FrictionlessIT, joins the IT Business Podcast to discuss FITware, a profit-intelligence platform built for MSPs. FITware brings together operational, financial, service-delivery, capacity, and client-experience data to help providers spot profit leaks, reinforce accountable behaviors, and make more informed growth decisions. Guest: Steve Martin Website: https://frictionlessit.net LinkedIn: https://www.linkedin.com/in/stevemartin10/ === Chapters 00:00 Introducing Steve Martin and FrictionlessIT 01:10 PitchIT 2026 and the FITware Pitch 06:15 Why MSP Profitability Needs Better Visibility 09:15 From MSP Experience to the FITware Platform 11:45 Dashboards, Data, and Operational Intelligence 14:00 When MSPs Should Consider FITware 16:15 ConnectWise Integration and Client Experience 18:00 Bonus Programs and Changing Team Behavior 20:15 AI-Powered QBRs and Closing Thoughts === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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