Callen Sapien, Co-Founder and CEO of Synthreo, joins the PitchIT 2026 series to discuss building an AI service practice for MSPs. Synthreo provides white-label, multi-tenant AI infrastructure that helps IT providers build, manage, govern, and bill for client-facing AI workspaces, workflows, and agents. Guest: Callen Sapien Website: https://synthreo.ai/ LinkedIn: https://www.linkedin.com/in/callensapien/ === Chapters 00:00 PitchIT 2026 introduction and guest welcome 01:25 The MSP opportunity beyond ChatGPT and Claude 04:20 Introducing Synthreo’s AI platform for MSPs 07:15 Why Synthreo shifted to AI service delivery 09:25 Out-of-the-box, custom, and autonomous AI agents 12:20 White-label delivery and partner go-to-market support 15:05 Packaging AI workflows, agents, and recurring services 18:00 Synthreo AI and Builder: productivity versus automation 20:20 What MSPs misunderstand about AI adoption === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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