Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech.Takeaways: Understand the difference between standards and best practices—and why best practices alone will commoditize your MSPLearn to set and commit to impossible goals for business growthDiscover Keith Ellis’ “magic questions” method to spark breakthroughsPractical ways to differentiate your business beyond certificationsInsights on building trust so clients never want to leaveStrategies for escaping the “success prison” and enjoying more freedomHow to educate clients on your value and avoid the price raceKeith’s recommended books and free resources for MSPsSponsor links for tools to strengthen cybersecurity (ThreatLocker)Mindset shifts for simplifying growth, hiring, and scaling your tech firmLinks from the show: Keith Ellis (Speaker/Coach): https://keithellis.comMagic Questions 2.0 (Book): https://amzn.to/4piFSbgWork Less, Scale Faster (Book/Free Resource): https://keithellis.com (signup/login required)Cloudflare (Cloud Outage discussed): https://tinyurl.com/mwwsha2dIt's not your job to fix the internet (Podcast): https://tinyurl.com/py29s754SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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