Show notes
Tonight I kicked back and pulled together everything I’ve learned so far from this Money, Marketing, and Growth series, and I didn’t hold back on how it applies to my own MSP world. I walk through five big pillars that kept coming up from folks like Laura Johns, Colin Knox, Nate Freedman, Dave Scott, Dori Spade, Tim Fitzpatrick, and Lisa Shorr: fix your foundation before you spend, close more from the pipeline you already have, protect your margins before you chase growth, use AI to support execution instead of replacing strategy, and remember that human trust still wins the deal. I talk about tightening your ICP and website, speeding up proposals and follow‑up, finding billing leakage in licenses and devices, and using AI for SOPs, email drafts, and workflows once you’ve actually figured out who you serve and what you offer.
I also share some real‑world stories from my day: spotting offline workstations via RMM, catching a client moving a UPS in real time, and sending out an FBI flash alert about a ransom group impersonating IT staff that my client was smart enough to question. You’ll hear why I love tools like ThreatLocker for zero‑trust endpoint protection, TruGrid for secure remote access when I don’t want to touch home PCs, and OneStream for Teams‑based calling, plus how Domotz is tying into AI so you can query environments and alerts with natural language. I wrap up with what’s coming next: Pax8 Beyond in Salt Lake City, TechCon Unplugged in Chicago, an August all‑MSP lineup with no vendors, some EnGenius networking gear and test tools on the bench for review, and even a quick dash‑cam rabbit hole live with Cory in chat.
Chapters
00:17 Show Open and Conference News
05:42 Client Wins and FBI Alert
10:45 AI Tools Meet Domotz
13:18 Marketing Lessons Learned
18:31 Fixing the Sales Foundation
25:57 Trust and Social Proof
31:25 Growth Takeaways and Upcoming Shows
34:22 Product Reviews and Dash Cam Talk
40:26 Closing Announcements
=== Shout-outs
Rayanne Buchianico: https://www.linkedin.com/in/rayanneabcsolutionsfl/
Tim Golden: https://www.linkedin.com/in/timothygolden/
Robin Robins: https://www.linkedin.com/in/robinrobins
Paco Lebron: https://www.linkedin.com/in/pacolebron
Destiny Bertucci (Domotz): https://www.linkedin.com/in/destinybertucci
Laura Johns: https://www.linkedin.com/in/laurapickardjohns/
Colin Knox: https://www.linkedin.com/in/realityknox/
Nate Freedman: https://www.linkedin.com/in/natefreedman
Dave Scott: https://www.linkedin.com/in/davescottmsp
Dori Spade: https://www.linkedin.com/in/dspade/
Tim Fitzpatrick: https://www.linkedin.com/in/timpfitzpatrick/
Lisa Shorr: https://www.linkedin.com/in/lisashorr
Cory Clark: https://www.linkedin.com/in/cory-clark-1471613/
=== Companies / Vendors / Products / Books
Claude (Anthropic Claude AI): https://www.anthropic.com/claude
ChatGPT (OpenAI): https://chat.openai.com
MSP Unplugged: https://www.mspunplugged.com
TechCon Unplugged: https://techconunplugged.com
Pax8 (Pax8 Beyond conference host): https://www.pax8.com
IT Nation (ConnectWise IT Nation PitchIT): https://www.connectwise.com/theitnation
EnGenius (network gear): https://www.engenius.ai
Fluke (LinkIQ Duo cable tester): https://amzn.to/4wQgPRL
TRENDnet SignalTEK QT Pro: https://amzn.to/3Ps5pTt
VIOFO (A229 Pro dash cam): https://amzn.to/4vdo58s
=== SPONSORS:
Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
Item Title: Upbeat & Fun Sports Rock Logo
Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
Author Username: AlexanderRufire
Item License Code: 7X9F52DNML
=== Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.