Referrals are slowing down, phones are too quiet, and every vendor swears they have the magic funnel that will fix your pipeline—for a nice monthly fee, of course. Meanwhile, most MSP websites are still glorified digital business cards, and when a real prospect does reach out, that inquiry can sit in an inbox long enough for them to sign with another provider before you even know they exist. In this episode, I sit down with Nate Freedman from Tech Pro Marketing and MSP Sites to talk about what actually works for sub–5 million dollar MSPs that want predictable growth without handing their future over to yet another “black box” agency. We get into modern SEO (or “search everywhere optimization”), why key phrases beat single keywords, and how MSPs can realistically show up when prospects search terms like “IT services company near me” instead of chasing vanity terms they’ll never rank for. Nate explains how top MSPs think about Google Ads, lifetime value and customer acquisition cost, and why private-equity-backed rollups are willing to pay 80 dollars a click while smaller providers need different, more human strategies to compete. We also talk about directories, Google Business Profiles, inbound call handling, and why speed to lead is still one of the most underrated growth levers in the MSP space. Chapters 00:36 SEO for MSP Growth 06:26 Search Everywhere Strategy 10:46 Reverse Engineering Search Results 15:33 Winning With Marketing Math 19:08 Human-to-Human Marketing 24:03 Owning Your Marketing 27:57 MSP Sites Boot Camp 30:12 Speed to Lead Matters 33:01 Turning Projects Into Recurring Revenue 40:56 Facebook Reels Momentum === Guest: Nate Freedman Tech Pro Marketing / MSP Sites – https://www.techpromarketing.com LinkedIn: https://www.linkedin.com/in/natefreedman === Shout-outs Paco Lebron: https://www.linkedin.com/in/pacolebron Karl Palachuk: https://www.linkedin.com/in/karlpalachuk/ Mike Bakaic: https://www.linkedin.com/in/michael-bakaic/ Sean Inman: https://www.linkedin.com/in/seaninman/ === Companies / Vendors / Products / Books MSP Sites – https://mspsites.com Clutch (Clutch.co) – https://clutch.co UpCity – https://upcity.com CloudTango – https://www.cloudtango.net Thumbtack – https://www.thumbtack.com Gravity Forms – https://www.gravityforms.com TechCon Unplugged – https://www.techconunplugged.com === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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