Brook Lee and I catch up in Salt Lake City and dig into why she joined Rev.io, how the company evolved from telco billing into an AI-first PSA platform, and what “good leadership” actually looks like from the vendor side. We talk about why most PSAs are still glorified ticketing systems, how that hurts sales, marketing, and finance, and why a modern platform has to be something the entire MSP can actually use without a 600-dollar-an-hour consultant. We also get into Brook’s unapologetically spicy guidebook on leveraging vendor relationships, why vendors should be doing a lot more than handing out MDF, and how MSPs can demand real training, better support, and useful assets instead of shelfware. Then we lighten it up with a surprisingly serious breakdown of swag strategy, from good pens and koozies to the worst throwaway giveaways on the expo floor and some “super secret” Rev.io dice. === Chapters 00:24 New Company, New Mission 03:10 Why Rev.io Fits 05:21 PSAs Should Serve Everyone 10:46 Vendor Relationships Reimagined 16:07 Swag Wars and Useful Gifts 23:05 Budgeting for Big Events === Guest: Brook Lee Rev.io – https://www.rev.io LinkedIn: https://www.linkedin.com/in/brookatrevio/ === Companies / Vendors / Products / Books Pax8 – https://www.pax8.com ASCII (ASCII Group) – https://www.ascii.com MSP Expo – https://www.mspexpo.com ScalePad – https://www.scalepad.com Cytracom – https://www.cytracom.com OpenText – https://www.opentext.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related