If you’ve ever wondered how far you can really scale an MSP without selling out or moving to a big tech hub, Dan Spray’s story is a roadmap. He started in a small Norfolk, Nebraska shop building white‑box PCs and selling dial‑up internet, then bought the business and evolved it into Precision IT with a strong MSP and ISP backbone. Over time, he layered on recurring revenue, proactive monitoring, nationwide coverage, and a “nothing is out of scope” mindset that focuses on solving technology problems first, then deciding how to package and price later. That approach led to a portfolio of business units: Precision IT (MSP), Precision AV/low‑voltage, an outbound sales and SDR company, a hardware/access control firm (Hazard), a digital marketing agency, a voice AI platform, and several SaaS products—now rolled under a venture studio called Click Theory Capital. Dan shares how he structures these entities, how clients engage with multiple units, how his team handles back‑office provisioning and multi‑location builds, and what broke along the way as they scaled to hundreds of locations and thousands of endpoints. === Chapters 00:27 Origins of Precision IT 04:05 Internet Expansion Begins 07:23 Buying Precision IT 09:47 Winning Without Contracts 13:50 No Scope Limits 16:00 Partners Handle Phones 18:10 What Back Office Means 21:37 Business Units Explained 24:28 Family Vision Emerges 26:52 Scaling Through Services 29:35 Referrals and Acquisitions 32:04 Supporting Nationwide Logistics 34:47 Part Two Preview === Guest: Dan Spray, Precision IT / Click Theory Capital Website: https://myprecisionit.com LinkedIn: https://www.linkedin.com/in/dan-spray-173a5b7 === Companies / Vendors / Products / Books FTS / FTS Telecom / Florida Telephone Services: https://www.ftstelecom.com === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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