Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.Takeaways: Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.Hear how millions in vendor-neutral research can boost your business.Discover the new global reach—including ChannelCon EMEA and APAC forums.Understand the true ROI and benefits of GTIA membership.Insights on philanthropy: $2M in channel community donations.How member-driven leadership shapes charitable giving and resources.Strategies to maximize value and accelerate your MSP’s growth.The inside story of GTIA’s split from CompTIA benefits and how it helps members.Links:GTIA (Global Technology Industry Association): https://www.gtia.orgCompTIA: https://www.comptia.orgChannelCon: https://channelcon.gtia.org/IT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comScalePad: https://www.scalepad.comPAX8: https://www.pax8.comKaseya Connect: https://www.connectit.com/connect-it-global/ASEAN Community Forum: https://gtia.org/membership/member-groups/communities/aseanDACH Community: https://gtia.org/membership/member-groups/communities/dachANZ Community Forum: https://gtia.org/membership/member-groups/communities/anz SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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