When you are communicating the value of chiropractic it's critical that you keep in mind the principle that emotion trumps logic! In this episode, Martin maps out how you can meet people's emotional needs BEFORE you meet their logical needs. He outlines Kahnemann's Type 1 vs Type 2 thinking (thinking fast and slow) and applies it to Cialdini's 3 steps to influence. The end result is you will know how to communicate with more emotional impact AND avoid creating communication Shituations! To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about To increase the perceived value that people get (highly satisfied clients) I suggest you look at: – The Retention Recipe https://insideoutpractices.com/the-retention-recipe – The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions – The Matrix https://insideoutpractices.com/the-matrix To learn how to feel confident communicating chiropractic in any situation check out the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations Send in a voice message: https://anchor.fm/martin-harvey/message

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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