People buy you before they buy your message. If people are thinking of booking an appointment to see you, the first screen is 'is this person credible? Can I trust this person?". Communicating well about and with research is a key way to demonstrate your credibility. But it's not about spouting stats and citing papers! In today's podcast, Dr. Ryan Seaman joins the podcast to talk about how to drip-feed research in your practice communications in an easy way that will help people better understand the true value of chiropractic AND upgrade your credibility. Dr Ryan is a practicing chiropractor, a coach, and the President of The Australian Spinal Research Foundation. To learn more about Spinal Research membership check out https://spinalresearch.com.au/membership/ To purchase "The Case for Chiropractic" books https://spinalresearch.com.au/resources/caseforchiropracticbook/ To learn more about the case report project https://spinalresearch.com.au/research/asrf-case-study-project/ To read the first study published from the case reports project https://apcj.rocketsparkau.com/papers-issue-2-3/#UllmanALS To connect with Ryan about coaching [email protected] or mobile 0408 567 613 To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about To increase the perceived value that people get (highly satisfied clients) I suggest you look at: – The Retention Recipe https://insideoutpractices.com/the-retention-recipe – The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions – The Matrix https://insideoutpractices.com/the-matrix To learn how to feel confident communicating chiropractic in any situation check out the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations Send in a voice message: https://anchor.fm/martin-harvey/message

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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