In this episode, Martin tackles a shituation that's all too familiar in chiropractic practice. It's the scenario where individuals perceive their problem as merely 'muscular' and seek temporary fixes like massages, physiotherapy, stretching, or foam rolling, instead of addressing the root cause with chiropractic care. This misconception often leads to frustration and causes people to abandon the very care they need most. Join Martin as he delves into why this belief is so widespread and persistent, how you can help others recognize the true nature of their issues, and why chiropractic care often emerges as the superior solution. Tune in to uncover insights that could transform how you approach these common challenges and elevate the effectiveness of your practice. To learn more and register for the ACA Conference 27-28 July https://www.chiropractors.org.au/event/aca-conference-2024-cairns To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0 To listen to my other podcast "Cut The Crap" on Spotify https://open.spotify.com/show/6CNsDhnm93RXHNCIudicoc?si=da7bda2c44794d36 To listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/cut-the-crap-with-craig-and-martin/id1744483428 Email me - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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