“If I don’t feel bad, I must be fine.”That belief quietly undermines retention, reactivations, and proactive care.In this episode of Under the Influence, Martin unpacks one deceptively simple question that changes everything:“Why now?”When someone has had a problem for weeks… months… sometimes years…Why now?Used well, this question:• Reveals what actually motivated them to act• Exposes their lifestyle values (what they have to do, love to do, or identify with)• Shows you their threshold for action• Gives you the language to communicate prevention and performance in a way that feels personally relevantMartin also breaks down:– Why most patients are “copers” who minimize the size of their problem– How unpacking questions help resize it– Why pacing and tone matter more than the words themselves– How to bridge from pain to prevention to performance without sounding preachyThis isn’t about being more persuasive.It’s about being more precise.Ask better questions.Understand deeper motivations.Communicate chiropractic in a way that lands.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Aligned Practicehttps://insideoutpractices.thinkific.com/products/communities/aligned-practiceTo learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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