S1E22 - LGBTQ Advertising: Chasing The Pink Dollar - Under the Influence with Terry O'Reilly | Transcription & Insights

Audio

Description

The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T. - or Lesbian, Gay, Bi-Sexual and Transgender - advertising. From the first gay characters on mainstream television in the 70s, to the first big brand that dared to openly advertise to the Gay community in 1981, to the 10-year drought of gay advertising brought by the onset of AIDS, to its resurgence due to a recession, to the flashpoint of Ellen Degeneres coming out on her TV show, to the first transgender Miss Canada Universe contestant, to the friction it all still causes today, the gay market is a fascinating study in diversity, courage, profit and respect. Hosted on Acast. See acast.com/privacy for more information.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Under the Influence with Terry O'Reilly

S1E22 - LGBTQ Advertising: Chasing The Pink Dollar

This episode hasn't been transcribed yet

Other episodes from Under the Influence with Terry O'Reilly

Newsjacking

Bookmarks 2026

Debut Commercials

Brand Envy (2026)

Sign in to Audioscrape

Share this moment