Under the Influence with Terry O'Reilly

Yes I Can: Marketing to People with Disabilities

07 Jun 2025

Audio

Description

This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled. Hosted on Acast. See acast.com/privacy for more information.

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