Under the Influence with Terry O'Reilly
Episodes
S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
19 May 2012
Contributed by Lukas
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. ...
S1E19 - Brand Envy 2012
12 May 2012
Contributed by Lukas
This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their catego...
S1E18 - Colour Schemes: How Colours Make You Buy
05 May 2012
Contributed by Lukas
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may t...
S1E17 - Hypertargeting
28 Apr 2012
Contributed by Lukas
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers ...
S1E16 - Sex In Advertising
21 Apr 2012
Contributed by Lukas
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign ...
S1E15 - Charlie Bit My Ad: When Advertising Works Too Well
14 Apr 2012
Contributed by Lukas
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My ...
S1E14 - Mascots
07 Apr 2012
Contributed by Lukas
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant dis...
S1E13 - When Brands Houdini
31 Mar 2012
Contributed by Lukas
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant dis...
S1E12 - Handcuffed By Brand Image
24 Mar 2012
Contributed by Lukas
This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand ima...
S1E11 - Accidental Brands
17 Mar 2012
Contributed by Lukas
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking...
S1E10 - Marketing In A Crisis
11 Mar 2012
Contributed by Lukas
When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communicat...
S1E09 - Movie Marketing
04 Mar 2012
Contributed by Lukas
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to adver...
S1E08 - The Marketing Genius of Steve Jobs, Part 2
26 Feb 2012
Contributed by Lukas
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his ...
S1E07 - The Marketing Genius of Steve Jobs, Part 1
19 Feb 2012
Contributed by Lukas
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great ma...
S1E05 - Getting Personal in the Classified Ads
05 Feb 2012
Contributed by Lukas
This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classified...
S1E04 - Great Brands That Never Advertise
29 Jan 2012
Contributed by Lukas
This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-bill...
S1E03 - Voices of Influence
21 Jan 2012
Contributed by Lukas
This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at ai...
S1E02 - Men Are From Sears, Women Are From Bloomingdale's
17 Jan 2012
Contributed by Lukas
This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences betwee...
S1E01 - A New BRIC In The Wall
09 Jan 2012
Contributed by Lukas
Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the wor...