Under the Influence with Terry O'Reilly
Episodes
S1E11 - Accidental Brands
17 Mar 2012
Contributed by Lukas
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking...
S1E10 - Marketing In A Crisis
11 Mar 2012
Contributed by Lukas
When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communicat...
S1E09 - Movie Marketing
04 Mar 2012
Contributed by Lukas
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to adver...
S1E08 - The Marketing Genius of Steve Jobs, Part 2
26 Feb 2012
Contributed by Lukas
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his ...
S1E07 - The Marketing Genius of Steve Jobs, Part 1
19 Feb 2012
Contributed by Lukas
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great ma...
S1E05 - Getting Personal in the Classified Ads
05 Feb 2012
Contributed by Lukas
This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classified...
S1E04 - Great Brands That Never Advertise
29 Jan 2012
Contributed by Lukas
This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-bill...
S1E03 - Voices of Influence
21 Jan 2012
Contributed by Lukas
This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at ai...
S1E02 - Men Are From Sears, Women Are From Bloomingdale's
17 Jan 2012
Contributed by Lukas
This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences betwee...
S1E01 - A New BRIC In The Wall
09 Jan 2012
Contributed by Lukas
Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the wor...