University of Adversity

How To Stay In The Big w/Warner Trejo EP 266

26 Oct 2020

Contributed by Lukas

Warner Trejo is an Entrepreneur & Success Coach.  He is also one of the most sought out trainers in World Financial Group where he emphasizes...

Pick My Brain & How to Capitalize On The New Economy w/Maxine Cunningham EP 265

23 Oct 2020

Contributed by Lukas

Returning guest Maxine Cunningham joins Lance again to pick listeners’ brains!Maxine helps smart and ambitious people from all around the world crea...

Ask! The Bridge From Your Dreams To Your Destiny w/Mark & Crystal Hansen EP 264

19 Oct 2020

Contributed by Lukas

In this episode, Lance had the pleasure of speaking with World Best Selling Authors, Mark and Crystal Hansen. Mark is affectionately called America...

Taking The Leap w/Tiffany Toombs EP 263

16 Oct 2020

Contributed by Lukas

Joining Lance we have Tiffany Toombs who has experienced firsthand what it is like to feel stuck and lost in life. This experience allows her to coach...

MUST KNOW Laws Behind Social Media Marketing and Online Advertising w/Robert Freund EP 262

12 Oct 2020

Contributed by Lukas

Sitting with Lance today we have an advertising attorney based Robert Freund. Focusing on e-commerce and social media marketing, Rob represents brand ...

Be The Change w/Lance W Essihos EP 261

09 Oct 2020

Contributed by Lukas

In today’s short & sweet solo episode, Lance stresses the importance of stepping into your power & the actions you can take to become the ch...

How To Transform Your Life After Losing A Loved One w/Justin Caffrey EP 260

05 Oct 2020

Contributed by Lukas

A recognized thought leader in Mindfulness, Resilience, and Wellbeing. A Proven Multi-Business Entrepreneur in different sectors and countries. A C...

How To Become Next Level Confident w/Janelle Lynnae EP 259

02 Oct 2020

Contributed by Lukas

Janelle Lynnae is the Founder of Next Level Confident and The Confidence Workshop, host of the Next Level Confident podcast, and is a sought-after Cor...

Mindset is Everything w/Steve Sims EP 258

30 Sep 2020

Contributed by Lukas

Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a best selling Author with "BLUEFISHING - the art of makin...

Painful Truths & Emotional Intelligence w/Ryan Mullens EP 257

28 Sep 2020

Contributed by Lukas

Aubrey Marcus Fit For Service brother, personal development, and leadership advisor Ryan Mullens sits with Lance today to explore grief, male suicide,...

Identity & Making SHIFT Happen w/Anthony Trucks EP 256

25 Sep 2020

Contributed by Lukas

Sitting with Lance today is a former NFL player, American Ninja Warrior and serial entrepreneur with one serious superpower. The power to shift with s...

255. Lance W Essihos - How The Power Of Belief Can Change Your Life

23 Sep 2020

Contributed by Lukas

Lance celebrates the University of Adversity Podcast’s feature in Business Insider and Disrupt Magazine as one of the 21 Podcasts To Expand Your Min...

254. Stacey Copas - How To Be Resilient

21 Sep 2020

Contributed by Lukas

Dubbed “A Badass” by the world’s toughest man David Goggins, and the “Queen of Resilience” by 7 times world surfing champion Layne Beachley,...

253. Adrian Wesley - Human Optimization and Redefining Success

18 Sep 2020

Contributed by Lukas

Joining the podcast for a second time, fellow podcast host and hypnotherapist Adrian Wesley has been passionately studying human optimization for over...

252. Justin Schenck - The Growth Now Movement & The Art of Podcasting

16 Sep 2020

Contributed by Lukas

UofA listeners strap yourselves in for an electric interview with fellow podcast host, Justin Schenck. Justin Schenck is the host of the top-rated pod...

251. Jacki Carr - The Secret to Goal Setting & The Importance of Adapting to Change

14 Sep 2020

Contributed by Lukas

Joining Lance today in this amazing episode is Jacki Carr. Jacki is a Senior Lightyear Leadership Coach, goal coach, motivational speaker and mama. As...

250. Lance Essihos - Self Awareness, Rituals & Personal Growth

11 Sep 2020

Contributed by Lukas

Mic-Up Podcast Productions CEO and your host of the University of Adversity Podcast, Lance Essihos catches up with listeners for some independent thou...

249. Simon Lovell - How Emotional & Energetic Intelligence Can Change Your Life

07 Sep 2020

Contributed by Lukas

Joining Lance today is Simon Lovell. Simon is a super high performance and emotional intelligence coach for successful CEOs, Entrepreneurs and Lead...

248. Alex Kuhn - Born to Lead & Success DNA

04 Sep 2020

Contributed by Lukas

Lance sits with leadership mentor and founder of Born to Lead, Alex Kuhn to explore empowerment, leadership, consistency, and why we require balance i...

247. Dr. Tabatha Barber - From White Trash to White Coat

02 Sep 2020

Contributed by Lukas

Joining Lance today is Board Certified OB/GYN, Functional Medicine Doctor, NAMS Certified Menopause Practitioner, author, and host of The Functiona...

246. Michael Tranmer - Awakening to Happiness Through Transformation

31 Aug 2020

Contributed by Lukas

Sitting with Lance today to stay present in the moment is author of “Satori Ananda,” project management professional, a certified coach practition...

245. Walter Roth - How To Use Suffering as Your Advantage

28 Aug 2020

Contributed by Lukas

Joining Lance today we have CEO of Inward, founder of Moment Sales, founder of MindfulnessDailyApp, and sales coach and mentor, Walter Roth. Walter he...

244. Reno Ministrelli - World Chaos, Leadership & The Power of Psychedelics

26 Aug 2020

Contributed by Lukas

Fellow Fit for Service Brother, Founder & CEO at Prodiconn Solutions, American TV personality and podcast host, Reno Ministrelli, joins Lance toda...

243. Carla Royal - Opening Up About Anxiety

24 Aug 2020

Contributed by Lukas

Anxiety is something that affects so many people throughout the world. Many of those affected don’t have the correct tools to deal with their anxiet...

242. Vince Del Monte - How to Handle Critics & Build Your Online Fitness Empire

21 Aug 2020

Contributed by Lukas

Joining Lance today is powerhouse entrepreneur Vince Del Monte to talk about COVID-19, living as a Christian and self reflections. Before the age of 3...

241. Delaney McGuire - How To Forge Your Path & Optimize Your Life

19 Aug 2020

Contributed by Lukas

Delaney McGuire a life coach and podcast host devoted to the mission of empowering millennials to create lives of well-being, purpose, and joy by l...

240. Kristin Darga - The Real & Gritty Life Lessons As An Entrepreneur

17 Aug 2020

Contributed by Lukas

Kristin Darga is a CEO, Author, Speaker, Executive Coach and Founder of Black Label Coaching and Impact Founder. Her media company and her award winni...

239. Mike Zeller - Crisis Can Remake You

14 Aug 2020

Contributed by Lukas

Joining Lance today we have a top entrepreneur mentor and business architect, Mike Zeller.Mike has had a hand in starting or owning 15+ businesses acr...

238. Sally Hughes - Finding Your Truth

12 Aug 2020

Contributed by Lukas

Another featured member from the Aubrey Marcus Fit for Service Fellowship, Civil Engineering Consultant and aspiring author, Sally Hughes, joins Lance...

237. Johnny King - How To Unleash The Power Within You

10 Aug 2020

Contributed by Lukas

Joining Lance today is Men's Lifestyle Coach, Speaker, Writer, COPE Certified Health Coach, Personal Trainer, Founder of St. Louis Fitness Boot Camps,...

236. Chad RedLightofDawn - Chronicles Of A Urban Warrior

07 Aug 2020

Contributed by Lukas

Aubrey Marcus Fit For Service brother Chad RedLightofDawn joins Lance today to discuss current world affairs, systemic issues, music, and more! Chad i...

235. Deidre Sirianni - The Power Of The Subconscious Mind & Living A Radically Aligned Life

05 Aug 2020

Contributed by Lukas

Deidre Sirianni is the founder of Radically Aligned Life, TedX Speaker, Accelerated Evolution Guide, and Activator Of Truth and Human Awakening. Her m...

234. Robb Wolf - How To Find The Best Diet For Your Body and The Environment

03 Aug 2020

Contributed by Lukas

2X New York Times best selling author, former research biochemist and fellow podcast host Robb Wolf joins Lance today. Robb has helped thousands of pe...

233. Jon Talarico - How To Manifest What You Want

31 Jul 2020

Contributed by Lukas

Performance coach, public speaker, entrepreneur, and host of the Top #50 in Entrepreneur  Podcasts, “The Million In You,” Lance is joined by ...

232. Bailey Frumen - Mastering Your Mindset & Overcoming Your Anxiety

29 Jul 2020

Contributed by Lukas

Joining Lance today is psychotherapist, coach, author, CEO & founder of Mind Rise and fellow Fit for Service sister, Bailey Frumen, MSW, LCSW. Bai...

231. Samantha Joy - Creating A New Identity & The Less Effect

27 Jul 2020

Contributed by Lukas

Today Lance was joined by such a beautiful soul.  Samantha Joy is an Identity Coach and a Best-Selling Author of The Less Effect. Samantha’s co...

230. Simon Fyall - The Vulnerable Truth Of Manhood

24 Jul 2020

Contributed by Lukas

Today Lance is joined by co-founder of The Verity Foundation and host of The Timeless Talks Podcast, Simon Fyall. Lance and Simon go deep into convers...

229. Adrian Ellison - Exploring the Depths of Trauma & Human Potential

22 Jul 2020

Contributed by Lukas

Aubrey Marcus Fit For Service sister, co-founder of The Alpas Project, dynamic speaker, and coach of conscious relationships around health, self-heali...

228. Dana Mantilia - How To Combat Identity Theft In Business, Life, and Relationships

20 Jul 2020

Contributed by Lukas

Identity theft.  It’s raw and real!  Joining Lance today is the founder of Identity Protection Planning, Dana Mantilia. Identity Protectio...

227. Ben Newman - The Burn, Mental Toughness & Discipline

17 Jul 2020

Contributed by Lukas

Our next guest was voted one of the top 50 speakers in the world in 2020. Coming in at # 23 by REAL LEADERS, we have none other than Ben Newman! His p...

226. Jordan Rahme - Birthing New Paradigms

15 Jul 2020

Contributed by Lukas

In today’s episode we have the pleasure of listening to Lance & his guest, Jordan Rahme, discuss everything from quarantine, racism, and diving ...

225. Megan Gallagher - How To Overcome Anxiety & Discussing Mental Health

13 Jul 2020

Contributed by Lukas

2x TED Talk Speaker, #1 best selling author, AfterBuzz TV host and writer, anxiety advocate for teens & fellow podcast host, Megan Gallagher joins...

224. Robert Metcalf - Realizing Your True Life Path

10 Jul 2020

Contributed by Lukas

After 10 years in the aerospace industry, technology start-up, and renewable energy industries, today’s guest found his path to changing the world t...

223. Maria Camila - The Secret to Growing Your Business with Spirituality & Redefining Success

08 Jul 2020

Contributed by Lukas

Aubrey Marcus Fit For Service sister Maria Camila joins Lance today for a relaxing conversation on spirituality, body image, empowering our mind and e...

222. Charles Clay - Optimizing Our Human Potential

06 Jul 2020

Contributed by Lukas

Joining the UOFA Alumni we have acclaimed speaker, author, and inner-peace coach with an extensive background in kinesiology and neurokinetic pain rel...

221. Dr. Daniel Pompa - From Pain to Purpose, Mastering Your Health

03 Jul 2020

Contributed by Lukas

Joining Lance today is a respected leader in the health and wellness space, educating practitioners and the public on the origins of inflammation-driv...

220. Steven Fielding - Learning from Adversity

01 Jul 2020

Contributed by Lukas

Sitting down with Lance today for the Fit For Service Wednesday special, we have a fellow brother from Aubrey Marcus’ Fit for Service Fellowship, St...

219. Lance Essihos Solo Episode - Real Talk

29 Jun 2020

Contributed by Lukas

Hey UofA listeners, welcome to this special solo Monday episode. Lance passionately rants about the state of the world, from the racial concerns to...

218. Jordan Ray - Athlete, Survivor, Entrepreneur

26 Jun 2020

Contributed by Lukas

From star athlete, brain surgery survivor, and young entrepreneur before age 22, Jordan Ray is the founder and chief executive officer of Limitless...

217. AJ Mihrzad - Mastering Your Inner Game

24 Jun 2020

Contributed by Lukas

What’s up UOFA listeners? Joining Lance today we have AJ Mihrzad, author of the best selling books,  “Mastering Your Inner Game” and “The...

216. Lance W Essihos & Julian Guderley - The Importance of Mentorship

22 Jun 2020

Contributed by Lukas

In today's episode, Lance is joined by his friend and business partner, Julian Guderley. Julian is the host of the GreenPlanet BluePlanet Podcast, whi...

215. Kevin Harrington - The Original Pioneer & Sharkpreneur

19 Jun 2020

Contributed by Lukas

One of the original Shark’s from Shark Tank and the OG pioneer of entrepreneurship, Kevin Harrington the legend himself joins Lance and listeners to...

214. Sam Kabert - Learning From Your Adversities

17 Jun 2020

Contributed by Lukas

Today, Lance is joined by a fellow brother from Aubry Marcus’ Fit for Service Fellowship, Sam Kabert. Sam AKA SwagSam has launched several successfu...

213. Keith Shocklee - Hip Hop, Truth and Racism in New York

15 Jun 2020

Contributed by Lukas

Join Lance as he had the pleasure of sitting down with “one of the greatest hip hop producers of all time” named by Rolling Stone Magazine and roc...

212. Jas Takhar - The Importance of Self Love

12 Jun 2020

Contributed by Lukas

Joining Lance today is co-founder of REC Canada, host of one of the top business podcasts in the country, “The REC Experience”, real estate invest...

211. Eric Morris - Healing Substance Abuse Trauma

10 Jun 2020

Contributed by Lukas

Fellow Fit For Service brother Eric Morris joins Lance today from Aubrey Marcus’ program. Eric talks about his experience with COVID-19 and how it h...

210. Mike Young - Makeover Your Mindset

08 Jun 2020

Contributed by Lukas

In today’s episode, Lance is joined with the founder of The Makeover Master, host of the top-rated “Made Over Podcast”, author of "Made Over: Ho...

209. Nate Setto - Keeping Yourself Grounded with God

05 Jun 2020

Contributed by Lukas

Rising R&B artist, Nate Setto, joins Lance today to share his story with adversity and his relationship with God. Recently releasing his newest si...

208. Ian Creighton - From Wall Street to Wellness

03 Jun 2020

Contributed by Lukas

Fellow Fit for Service brother Ian Creighton joins Lance today to share his story & experience with adversity! Ian is a former Wall Street Investm...

207. Erik Salzenstein - From Prison To Prosperity

01 Jun 2020

Contributed by Lukas

Today we have former convict, online business coach, TEDx & keynote speaker, Erik Salzenstein. Erik’s TED talk, “From Prison to Purpose” gar...

206. Caleb Guilliams - YOU Are Your Greatest Asset

29 May 2020

Contributed by Lukas

Joining Lance is the founder/CEO of BetterWealth, author of “The AND Asset” & podcast host, Caleb Guilliams. At an early age, Caleb read every...

205. Jinica Torrez - Unraveling Your True Essence

27 May 2020

Contributed by Lukas

Sitting down with Lance today we have the beautiful wandering soul navigating her way through life, Jinica Torrez. Jinica is an adult survivor of chil...

204. Jonathon Aslay - Using Gratitude as Your Pathway

25 May 2020

Contributed by Lukas

Today, Lance is joined by Jonathon Aslay, one of America’s leading mid-life dating & relationship coaches, defender & protector of women’s...

203. Mathieu Jang - Awakening Ourselves to Live The Dream Lifestyle

22 May 2020

Contributed by Lukas

Happy Friday and welcome to today’s episode with co-founder of Affiliate Institute, Mathieu Jang. He has been a driving force in helping to generate...

202. Claire Spencer - Tuning into Your Creative Side

20 May 2020

Contributed by Lukas

Joining Lance today is another amazing member of Aubrey Marcus’ Fit for Service Mastermind. Please welcome artist, community manager & deeply in...

201. Tucker Max – Forging Trauma As Your Iron

18 May 2020

Contributed by Lukas

Joining us today is a four-time New York best-selling author, co-founder of Scribe Media and public speaker, Tucker Max. Trauma, psychedelics, and the...

200. Lance W Essihos - The 5 Key Pillars of Life

15 May 2020

Contributed by Lukas

Thank you listeners for joining us in this special episode! Today we are celebrating University of Adversity’s amazing milestone of hitting 200 epis...

199. Clayton Maderia - Surviving PTSD and Healing Our Trauma

13 May 2020

Contributed by Lukas

Welcome to our Wednesday special of the Aubrey Marcus’ Fit for Service Mastermind. We have fellow brother, Clayton Maderia joining Lance today....

198. Michael Bernoff - Turning Average into Greatness

11 May 2020

Contributed by Lukas

Today’s guest is the one & only President & Founder of the Human Communications Institute, leader in the personal & professional develop...

197. Elizabeth April - Expanding Your Consciousness Beyond What You See

08 May 2020

Contributed by Lukas

Sharing her cosmic insight with viewers, today we have international psychic, influencer, and alien ambassador to the Galactic Federation, we have Eli...

196. Melanie Barrett - Tapping into Your Inner Self

06 May 2020

Contributed by Lukas

Today’s guest today is fellow Aubrey Marcus Fit For Service Fellowship sister, aspiring author & speaker, Melanie Barrett. Melanie shares how th...

195. Jack Canfield - Increase Your Vibration for a Happier Life

01 May 2020

Contributed by Lukas

Today’s guest is none other than a motivational speaker, corporate trainer, entrepreneur, Jack Canfield. He’s the best-selling co-author of The Ch...

194. Sebastian Engström - Choosing Courage Over Comfort

29 Apr 2020

Contributed by Lukas

From Aubrey Marcus’ Fit for Service Mastermind, we have fellow brother, Maverick Cybersecurity Consultant & Seller and Regional Sales Manager, S...

193. Nicole Gibson - The Unstoppable Power of Love

27 Apr 2020

Contributed by Lukas

She’s the CEO of the Love Out Loud Movement, an author & listed as one of Financial Review’s Top 100 Women. Get ready to hear from the unstopp...

192. Jeff Fenster - Creating Success for a Nutritious and Prosperous Life

24 Apr 2020

Contributed by Lukas

CEO and founder of Everbowl, Top 40 under 40, and Forbes Instructor, we have the serial entrepreneur and successful mentor joining Lance today, Jeff F...

191. Andrew Kaplan - Are Our Lives Being Programmed?

22 Apr 2020

Contributed by Lukas

Hello Listeners! Ever think about how our lives are being influenced by television & music? Joining Lance today is author & podcast host, Andr...

190. Tait Fletcher - Fighting Your Way Through Adversity

20 Apr 2020

Contributed by Lukas

Having worked with Dwayne “The Rock” Johnson from Jumanji and Denzel Washington from Equalizer, our guest today has also been featured on Breaking...

189. Gary Coxe - From Growing Up In A Cult to Transforming Lives!

17 Apr 2020

Contributed by Lukas

Joining Lance today is bestselling author, expert of transformations & interventions, a regular on tv shows such as The Doctors & The View, Ga...

188. Melissa Blynn - Nurturing Your Love and Breaking Self-Limiting Beliefs

15 Apr 2020

Contributed by Lukas

Joining us, we have a fellow sister from Aubrey Marcus’ Fit for Service Mastermind that Lance joined at the start of the year. In this episode, we a...

187. Rob Imbeault - Reprogramming with Plant Medicine

13 Apr 2020

Contributed by Lukas

Are you ready for a powerful episode? Our guest has gone from growing up poor to sleeping on the streets to being a recipient of the 2010 Business ...

186. Jenn Lofgren - Empowering Leaders To Find Their True Intention

10 Apr 2020

Contributed by Lukas

Hey UofA listeners, joining us on today’s impactful episodes is one of Canada’s top 100 most powerful women, founder of Incito, master certified c...

185. Alex Nelson - The Plant Medicine Perspective Shift

08 Apr 2020

Contributed by Lukas

The usage of plant medicine is coming up more & more in modern times. Today’s guest is an advocate for the benefits both mentally & physical...

184. Craig Ballantyne - Building Your Unstoppable and Perfect Life

06 Apr 2020

Contributed by Lukas

Joining us in our 184th episode is a guest who has coached over 250+ 7 figure entrepreneurs. We have the unstoppable force behind “The Perfect Day F...

183. Peter Taunton - Turning Humble Beginnings into a Passionate Life

03 Apr 2020

Contributed by Lukas

What’s up UofA listeners? Have you started a business and could use advice from a highly experienced business owner? This is a mandatory episode for...

182. John Lee Dumas - Rapid Fire Session With JLD

01 Apr 2020

Contributed by Lukas

What’s up University of Adversity listeners? We have a very special guest ready to heat things up. Joining the UOFA podcast, we have the one and onl...

181. Dr. Kaveh Kavoosi, MD - Let’s Do Our Part & Stop the Coronavirus

30 Mar 2020

Contributed by Lukas

Amidst the news & chaos, our way of living has changed over the past few weeks. In today's informational episode, Lance has the pleasure of speaki...

179. Jenn Taylor - Courageously Overcoming Adversity

25 Mar 2020

Contributed by Lukas

In today's incredible episode, Lance talks with Mom of 18 & The Naked Podcaster, Jenn Taylor. Overcoming some painful adversities in her life, Jen...

178. Frank King - Comedy and Mental Illness, Inspiring Audiences to Heal

23 Mar 2020

Contributed by Lukas

According to Canadian statistics, there are approximately 4,000 suicides per year in Canada. As society evolves and changes, so do our responses to me...

177. Noah St. John - Affirmations & Getting Rid of Head Trash

20 Mar 2020

Contributed by Lukas

Joining Lance today, is Founder of the Afformations® Method, #1 Bestselling Author & Legendary Business Coach, Noah St. John. Being one of the...

176. Heather Monahan - Becoming Your Own Boss and Creating Confidence

18 Mar 2020

Contributed by Lukas

Lance and listeners are welcomed by a fellow podcast host, best selling author of the book, “Confidence Creator,”  keynote speaker, and found...

175. Sean Douglas - Surviving Life’s Journey

16 Mar 2020

Contributed by Lukas

With determination and willpower, the human brain can achieve just about anything it sets its mind on. Joining Lance today is U.S. Air Force Veteran, ...

174. Andreea Dutescu Vanacker, Ph.D. - Accelerating Growth and Positivity within Businesses

13 Mar 2020

Contributed by Lukas

UofA listeners tune in as we meet CEO of SPARKX5, entrepreneur, author, keynote speaker, and Forbes Council Member, Andreea Dutescu Vanacker, Ph.D. La...

173. David Asarnow - The Philosophy Visualization & Business

11 Mar 2020

Contributed by Lukas

Visualization is a technique that many entrepreneurs use to receive great results. Joining us today, we have the powerhouse, founder of Business Nitro...

172. John Lombard - The Fundamentals of Culture in Entrepreneurship

09 Mar 2020

Contributed by Lukas

In this riveting episode, the culture and history of China is explored with our fascinating guest. Joining Lance, we have Founder & President of L...

171. Roman Prokopchuk - Finding Strength in Vulnerability

06 Mar 2020

Contributed by Lukas

In today’s heartfelt episode, Lance is joined by the founder of Nova Zora Digital & host of the Digital Savage Experience podcast, Roman Prokopc...

170. Aaron Patton - Influencing The Influencers, The New Age Lifestyle

04 Mar 2020

Contributed by Lukas

It’s 2020, and the modern generation of young entrepreneurs continues to grow. Tune in as we are joined by consultant and podcast host to the succes...

169. Robert Martinez - Rocking the Real Estate World

02 Mar 2020

Contributed by Lukas

Joining Lance in this informational episode, we meet with The Apartment Rockstar, Founder & CEO of Rockstar Capital and is the only two-time winne...

168. Eric Gilbert-Williams - Wiping Off The Dust and Rocking Our Rock Bottoms

28 Feb 2020

Contributed by Lukas

Have you heard the phrase, “hitting rock-bottom” before? Everyone struggles and hits a point where we feel the weight of the universe testing us. ...

167. Lachlan Stuart - Helping Men Realize Their Worth

26 Feb 2020

Contributed by Lukas

Joining us today to share his story, we have the Founder of The Man That Can Project, Lachlan Stuart. When Lachlan retired from professional rugby, he...

166. Maggie Kelly - Finding A Newfound Stillness In Our Presence

24 Feb 2020

Contributed by Lukas

What does “purification” mean to you? Our guest today spent many years of her life exploring what that meant to her, taking the steps to apply it ...