138. Are you selling water or chicha?

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Recorded03 Feb 2019

Publisherumbrex.libsyn.com ↗

Handlerec:7947339

Show notes

There are two types of products: Ones where we already know the story. Example: water. And ones where the customers needs to hear the story. Example: chicha. Are you selling water or chicha? The weekly Unleashed email includes a transcript of each episode, book recommendations, and consulting tips. Sign up at: https://www.umbrex.com/unleashed-podcast/

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