314. Bethel Desmond on business storytelling

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Recorded03 Aug 2020

Publisherumbrex.libsyn.com ↗

Handlerec:7947163

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Bethel Desmond is the Founder of The Content Corp and former Chief Storytelling at IBM Global Business Services. In this episode, she shares tips on how to use stories to engage customers. Learn more about Bethel's work at: https://www.thecontentcorp.org/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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