Justin Nassiri is the founder and CEO of Storybox Inc, a McKinsey alum, and president of Executive Presence, a company that helps executives become thought leaders on LinkedIn. He has a B.S. in Electrical Engineering from the Naval Academy, he is a qualified nuclear engineer, and he is a graduate of Stanford University's School of Business. In today's episode, Justin talks about his business and how he helps executives build a following on LinkedIn. You can learn more about Justin's company at ExecutivePresence.io or reach out to him on LinkedIn. Key points include: 05:26: Common mistakes executives make 10:06: Social rules on LinkedIn 15:46: A case study 20:21: Content strategies Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

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