Listen to this audiobook in full for free onhttps://hotaudiobook.comID: 293356Title: Beyond Advertising: Creating Value Through All Customer TouchpointsAuthor: Catharine Findiesen Hays, Yoram (jerry) WindNarrator: Karen SaltusFormat: UnabridgedLength: 08:41:43Language: EnglishRelease date: 05-01-17Publisher: Ascent AudioGenres: Business & Economics, Marketing & Advertising, Sales & RetailSummary:The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:Holistically orchestrate and allocate resources across all touch pointsRedefine expectations of success to align for multi-win outcomesProvide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy storyDevelop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch pointsContact: [email protected]

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