Unmade: media and marketing analysis
Episodes
Start the Week: Elon's Twitter bloodbath begins; Mutiny's new start; the Rebel Wilson verdict
30 Oct 2022
Contributed by Lukas
Welcome to the Start the Week podcastToday:* Elon Musk bursts into Twitter* Mutiny rebrands as Mutinex, and makes a big hire* Verdict on the Seven and...
What good is doing good? Leo Burnett's Catherine King on what the public expects from brands
26 Oct 2022
Contributed by Lukas
Today’s topic: Do the public expect brands to do good, and what does that actually look like?Truth be told, when I was first offered the opportunity...
StW: Hi, Bayo: Foxtel set to merge Binge and Kayo; Will Nine swoop for early tennis deal? ABC shifts priorities
23 Oct 2022
Contributed by Lukas
Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.Today:* Foxtel plans for Binge and Kay...
The Unmakers: Sinorbis founder Nico Chu on helping western marketers crack Asia
19 Oct 2022
Contributed by Lukas
Welcome to an audio-led edition of The Unmakers, featuring Nicolas Chu, founder and CEO of Australian marketing technology startup Sinorbis.As well as...
StW: News Corp's merger; Stan to lose its NBCU deal? A disastrous media launch; Frankly's ratings stinker
16 Oct 2022
Contributed by Lukas
Today:* Implications of the News Corp - Fox Corporation re-merger* Modernising the anti-siphoning laws* Who won the ratings week?* Frankly’s weak ra...
The Unmakers: How Storipress founder Alex Pan wants to reinvent digital publishing
12 Oct 2022
Contributed by Lukas
Today's edition of The Unmakers features Alex Pan, founder of Australia-based publishing technology startup Storipress. The Unmakers is Unmade’s pod...
StW: F1 shambles; Dodgy government ad spend; Ita doubles down on missing ABC audience; Networks lobby on CTV
09 Oct 2022
Contributed by Lukas
Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:* Formula 1 finale’s TV shamb...
Paramount Upfront: How the Pluto FAST channels will change the game
06 Oct 2022
Contributed by Lukas
Of the big three, we’re now two Upfronts in. Nine went first, back in mid-September, and yesterday it was the turn of Ten’s owner, Paramount, whic...
The Unmade podcast: Rich Curtis on the biggest names on the FutureBrand Index, election campaigning and Meta's reputation recovery
05 Oct 2022
Contributed by Lukas
Welcome to a Thursday edition of the Unmade podcast featuring the CEO of FutureBrand Australia, Rich Curtis. In the conversation, we talk about the to...
Start the Week: Seven closes on Peacock; Lachlan Murdoch's Nova profits revealed; what to expect at Ten's upfronts
02 Oct 2022
Contributed by Lukas
Today’s topics:Nova’s financials revealedSeven closes in on NBC Universal dealNine says goodbye to Nick FalloonWhat to expect in Ten’s upfrontsT...
The Unmade podcast: Jag Sanger of The Market Herald on buying Gumtree and Carsguide, and launching a newspaper
28 Sep 2022
Contributed by Lukas
This has been a significant week for the biggest Australian media company that you probably haven’t heard of. Headquartered in Perth and with more t...
Start the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASX
25 Sep 2022
Contributed by Lukas
Today’s topics:Business media’s new battleground as Forbes and Inc both come to Australia;The Optus brand after the hack;How a one-sided Grand Fin...
The Unmakers: WeAre8's Lizzie Young on why she wants exactly 6.5% of social media budgets
20 Sep 2022
Contributed by Lukas
In today’s episode of The Unmakers, Tim Burrowes talks to Lizzie Young, CEO for the Australian operation of new social media platform WeAre8.In the ...
Start the Week: Most watched TV; a perfect AFL lineup; Ten's Saturday problem
18 Sep 2022
Contributed by Lukas
Today’s topics:Royal funeral set to be most watched TV moment of all timeAnalysing Nine’s Upfront announcementsThe ratings week (and Ten’s Satur...
The Unmakers: Richard Baker's plan to build 'the best independent premium audio storytelling house in the Southern hemisphere'
14 Sep 2022
Contributed by Lukas
Today Unmade's Tim Burrowes talks to Richard Baker, one of Australia’s most awarded investigative journalists. Later this month he leaves The A...
Start the Week: Reporting the biggest Royal story; TikTok the espionage machine?; NRL holds out its hand for Foxtel cash
11 Sep 2022
Contributed by Lukas
Today’s topics:Media rises to the Royal challengeNine’s journalists prepare to strikeTikTok - an espionage machine?NRL pushes for an extra Foxtel ...
Start the Week: How Woolies is Australia's most trusted; TV networks abandon kids' content; Netflix's Aussie ad play
05 Sep 2022
Contributed by Lukas
Today’s topics:Woolies on top: Trusted and distrusted brands;The week in television : TV networks abandon kids programming; lobbying on free sport; ...
Start the Week: ScoMo's Tourism Australia mystery (nearly) solved; lessons of media mergers; The Cat's masterplan
28 Aug 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast.Today’s topics:The media merger lessons of results season;ScoMo’s mysterious Tourism Australia sackin...
The Unmade podcast: Nigel Marsh
24 Aug 2022
Contributed by Lukas
Today’s Unmade podcast features adman, author and podcaster Nigel Marsh, whose latest book Smart, Stupid & Sixty has just been published.Marsh d...
Start the Week: Qantas says sorry (again); Is AFL's D-Day finally here?; New owner for Carsguide; Results season
21 Aug 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast.Today’s topics:* Qantas makes another apology as its reputational data shows decline;* Carsguide and Gu...
Start the Week: Lachlan goes legal; The Block puts Nine back on top; Foxtel's anti-siphoning push
14 Aug 2022
Contributed by Lukas
Today’s topics:Foxtel anti-siphoning pushLachlan Murdoch calls in the lawyersAFL talks TV rightsFormer Enero research companies on the blockAs alway...
Start the Week: Fast food marketing under attack; TikTok grabs $70m slice of ad market; Meta goes missing again
07 Aug 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week.Today’s topics:* Politicians target fast food marketing to kids* TV ad revenue shifts to streaming* Blockbuster...
Start the Week: AFL TV rights bids land; new streaming subs fall; the prolonged radio recovery
31 Jul 2022
Contributed by Lukas
Today’s topics:* AFL TV rights bids land* How long will radio’s recovery take?* Ooh Media gets closer to News Corp* Streaming subs slowdownToday’...
Start the Week: Ten's ratings turnaround; Has AFL missed the boat? Making space for introverts
24 Jul 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week.Today’s topics:* Ten’s ratings recovery* Will the fading ad market hurt the AFL rights deal?* Does adland hav...
The Unmakers: Troy Townsend and Jack Byrne of Zitcha - turning retailers into publishers
20 Jul 2022
Contributed by Lukas
In today’s episode of The Unmakers, we talk to Troy Townsend and Jack Byrne, co-founders of Zitcha.Zitcha thinks of itself as a demand side platform...
Start the Week: Return of the pirates; AFL rights bidding heats up; Will Nine journos strike?
17 Jul 2022
Contributed by Lukas
Today’s topics:* AFL rights go to the wire* As video streaming disaggregates, piracy returns* Streaming revenue overtakes TV advertising* Will Nine’...
Start the Week: Are we running out of PRs?; Musk pulls out of Twitter deal; Catalano's new real estate play
10 Jul 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week.Today’s topics:* Will Kyrgios’s Wimbledon run boost the value of the Tennis Australia rights?* Elon Musk pull...
The Unmakers: Austin Mackell of Stone - using technology to improve journalism transparency
07 Jul 2022
Contributed by Lukas
In today’s episode of The Unmakers, Tim Burrowes talks to Austin Mackell, CEO of Write In Stone.A foreign correspondent for much of his career, Aust...
Start the Week: TrinityP3 urges agencies to be upfront about harassment, bullying and assault; Ten's bold AFL bid; Meta's bargaining code outburst
04 Jul 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics: * TrinityP3 pushes agenc...
Start the Week: Broadcast legislation review flagged; the Stan / Foxtel tie-up that never happened; more on the metaverse
26 Jun 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Until midnight on June 30, we’re offerin...
The Unmakers: Mutiny's SaaS bet to reinvent marketing analytics, and how it wants to reshape the industry
22 Jun 2022
Contributed by Lukas
Welcome to The Unmakers, Unmade’s latest podcast series where we talk to people who are trying to remake the media and marketing world. Each episod...
Start the Week: M&C Saatchi sale saga continues; directors depart Judith Neilson Institute; Apple visits the Med; a happy Mutiny
19 Jun 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Four directors depart t...
Start the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanza
13 Jun 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week, a day later than usual because of Monday’s public holiday.Until midnight on June 30, we’re offering 55% off ...
Start the Week: Blood on the trading floor; Eddie Elsewhere; Vale Peter Harvie; See ya, Fletch; Top moments of reality telly
05 Jun 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Media and marketing sto...
Start the Week: Sports fans' multi-platform streaming bill; Wokeness and the CMO; Debranding Prime?
30 May 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Are sport fans missing ...
Marketing in a Cost of Living Crisis
26 May 2022
Contributed by Lukas
On Tuesday, Unmade ran our first live event, in front of a packed industry audience at The Forresters pub in Surry Hills. The topic - which proved to ...
Start the Week: Poll night ratings winners; Labor's media agenda; TV's last big content prize
22 May 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* The part advertising pl...
Start the Week: Nine calls for Facebook and Google to face code; Ooh Media's Poly push; Netflix's small tax bill
15 May 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Designating the platfor...
Start the Week: Facebook's Australian 'hit job'; Foxtel's streaming numbers; election fever
09 May 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Election promises and m...
'It doesn't have to be this way' - PHD's Chris Stephenson on the complexities of marketing in a programatic world
04 May 2022
Contributed by Lukas
In today’s Unmade podcast, I talk to Chris Stephenson, the charismatic owner of one of the world’s most intriguing media planning brains.During ou...
Start the Week: Labor's media law reform promise; News Corp buys publisher; The Messence merger
02 May 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Media law becomes an el...
Media Unmade - Chapter 26: Deus Ex Machina (and an epilogue too)
27 Apr 2022
Contributed by Lukas
Today’s edition features the final extract from the audio edition of my book, Media Unmade.In today’s chapter, we reach the end of the 12-year dec...
Start the Week: SCA hunts for next CEO; Musk seizes Twitter; WPP's new commerce move
26 Apr 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* SCA calls in headhunter...
Media Unmade - Chapter 25: Friday The Thirteenth
20 Apr 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features the penultimate extract from the audio edition of my book, Media Unmade, which is pub...
Start the Week: AFL up for grabs; Who will win the post-Easter ratings battle? Elon's Twitter game
18 Apr 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* AFL kicks off rights ba...
Media Unmade - Chapter 24: Fake News
13 Apr 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
Start the Week: Foxtel IPO is dead; Sack SCA bosses says Ray Hadley; Election overload begins
10 Apr 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* All the latest TV devel...
Media Unmade - Chapter 23: Billionaire Elephants
08 Apr 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
How The Brag Media's 'centre of culture' strategy led to an Australian edition of Variety
05 Apr 2022
Contributed by Lukas
The guest on today’s edition of The Unmade podcast is Luke Girgis, CEO of The Brag Media, which has quickly become the dominant publisher in the Aus...
Start the Week: Now or never for the Foxtel float; How Netflix saved F1; Will Amazon snatch The Olympics?
03 Apr 2022
Contributed by Lukas
Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Crunch time for Foxtel...
Media Unmade - Chapter 22: Polarising, Paying and Staying
31 Mar 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
Start the Week: A merger for SWM and HT&E?; AAP's next move; TV's big news week; the verdict on the Qantas ad
27 Mar 2022
Contributed by Lukas
Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Why some of the sha...
Media Unmade - Chapter 21: Taking sides
24 Mar 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
Start the Week: A big exit from Nine; The ABC's naughty tweeters; another social media crackdown?
20 Mar 2022
Contributed by Lukas
Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Nine loses one of i...
Media Unmade - Chapter 20: Hard Stuff
16 Mar 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
With a senior exec named as abuser, has adland's belated #MeToo reckoning finally begun?
13 Mar 2022
Contributed by Lukas
In the latest edition of Unmade’s Start The Week podcast, Tim Burrowes and Damian Francis talk about developments in the world of media and marketin...
Media Unmade - Chapter 19: Home James
08 Mar 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
Start the Week: Are Media moves into ecommerce; shifting sands of streaming; agencies exit Russia
06 Mar 2022
Contributed by Lukas
Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Are Media buys ecom...
Start the Week: Netflix in Oz; Variety mag Down Under; and do Ten's Saturday ratings woes even matter?
28 Feb 2022
Contributed by Lukas
Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* What was the boss o...
Media Unmade - Chapter 18: The 800-Pound Gorilla
23 Feb 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
Media Unmade - Chapter 17: The CBS Shock
16 Feb 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
Media Unmade - Chapter 16: 2Day was Yesterday
09 Feb 2022
Contributed by Lukas
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published b...
Media Unmade - Chapter 15: A House of the Most Brittle Glass
02 Feb 2022
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which...
Media Unmade - Chapter 14: Magazines are different
26 Jan 2022
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which...
Media Unmade - Chapter 13: Predator and Prey
20 Jan 2022
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which...
Media Unmade - Chapter 11: Blood, Sweat and Tears; and The Unmade Index slides again
06 Jan 2022
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, ...
Media Unmade - Chapter ten: Elephant in the Room
01 Jan 2022
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, ...
Media Unmade - Chapter nine: World Is Fukt
22 Dec 2021
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, ...
Streem's Elgar Welch on selling to Cision: 'The knocks at the door got louder'
21 Dec 2021
Contributed by Lukas
Australian media monitoring company Streem has been bought by the US-based Cision.Founder and CEO Elgar Welch joined Unmade’s Tim Burrowes to discus...
The Unmade podcast: Andrew Jaspan on his new publishing venture 360Info
20 Dec 2021
Contributed by Lukas
Welcome to Unmade.In the latest episode I talk to one of Australia’s most credentialed media executives, Andrew Jaspan, about his newest venture, 36...
Media Unmade - Chapter eight: The Invaders and the Independents
16 Dec 2021
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, ...
Media Unmade - Chapter seven: Dead Air
09 Dec 2021
Contributed by Lukas
Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade,...
Unmade podcast: Ten sales boss Rod Prosser on budgeting for growth in 2022 and launching another streaming service
06 Dec 2021
Contributed by Lukas
Welcome to the Unmade podcast.Today’s guest is Rod Prosser, chief sales officer at ViacomCBS, parent company of Network Ten.In today’s conversatio...
Media Unmade - Chapter six: Follow the Money
02 Dec 2021
Contributed by Lukas
Welcome to the latest edition of the the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unma...
Media Unmade podcast - Chapter five: Throuple trouble on Team Australia
26 Nov 2021
Contributed by Lukas
Welcome to the latest edition of the the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, w...
Media Unmade podcast - Chapter four: Who Saved Channel Nine?
19 Nov 2021
Contributed by Lukas
Welcome to Unmade.This podcast instalment continues my narration of the audio version of my book Media Unmade, which you can buy in bookshops and onli...
Media Unmade - Chapter Three: Phone Hacking, Paywalls and Grin-F*cks
12 Nov 2021
Contributed by Lukas
Here comes the third chapter of the audio version of my book Media Unmade, covering the history of Australian media’s most disruptive decade. It’s...
Unmade: Ups and downs of the radio ratings with industry commentator Vivienne Kelly
09 Nov 2021
Contributed by Lukas
With the last-but-one radio ratings of the year released this week, radio commentator Vivienne Kelly joined me to analyse the numbers.Before her time ...
Unmade podcast: Nine sales boss Michael Stephenson on going national and the demos that matter
07 Nov 2021
Contributed by Lukas
In today’s podcast episode of Unmade, I chat to Michael Stephenson, sales boss of Nine.The timing was ahead of this week’s Nine annual general mee...
Media Unmade - Chapter Two: The New Adventures of Lachlan Murdoch
05 Nov 2021
Contributed by Lukas
In this edition of the Unmade podcast, we share Chapter Two of the audio version my book Media Unmade.The text version of the book is published by Har...
Media Unmade podcast - Chapter one: Greg and the Lost Cat
28 Oct 2021
Contributed by Lukas
Welcome to Friday’s edition of Unmade.I was planning for this to be a quick intro, as people listening to the first chapter of my book Media Unmade ...
Upfronts podcast with Ten bosses Jarrod Villani and Beverley McGarvey
20 Oct 2021
Contributed by Lukas
Welcome to Unmade’s second podcast edition.Today saw ViacomCBS share its plans for 2022, across Ten, Paramount Plus and the rest of its broadcast ch...
Seven's 2022 upfronts: Sport, data and a LOT of old favourites
12 Oct 2021
Contributed by Lukas
The Unmade podcastWelcome to the first edition of the Unmade podcast.Today saw Seven’s 2022 Upfronts.The company was second into the market this yea...