Unpacking the Digital Shelf
Episodes
Amazon in Political and Legal Crosshairs
21 Aug 2020
Contributed by Lukas
Links mentioned: https://www.yalelawjournal.org/note/amazons-antitrust-paradox
Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck
13 Aug 2020
Contributed by Lukas
Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities ...
Book Report - Leap, by Howard Yu
10 Aug 2020
Contributed by Lukas
This episode, we launch a new occasional format for the 'pod. A report on books that we think are worthy of your attention, and why. Rob kicks it off ...
The Impact of AI
03 Aug 2020
Contributed by Lukas
Links mentioned in the podcast: Register to our D2C series: https://www.salsify.com/content/webinar-3p-online-marketplacesBen Evans article: https://...
Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean
30 Jul 2020
Contributed by Lukas
As the importance of Amazon as both a sales channel and marketing channels continues to rise, it is critical that brand executives focus on how to ach...
The Future (?) of Malls
27 Jul 2020
Contributed by Lukas
Register for our upcoming webinar with Jordan Jewell from IDC talking about the tech stack for D2C. https://www.salsify.com/content/webinar-d2c-playb...
How Niches Destroy the Mass Market
20 Jul 2020
Contributed by Lukas
Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how bra...
Interview: Jason Goldberg on Creative Commerce in the time of COVID
16 Jul 2020
Contributed by Lukas
Listen in on a conversation with one of the smartest people in commerce and a podcasting legend, at least to us at the DSI. Jason Goldberg, Chief Comm...
Bankruptcies, With a Silver Lining
13 Jul 2020
Contributed by Lukas
It was a week of bankruptcies, including a surprise bid at JC Penney by Simon Group. Peter and Rob deep dive on what innovation may result from these ...
Interview: Creative Testing in Social Commerce, with Narain Jashanmal, Director of ECommerce Partnerships at Facebook
06 Jul 2020
Contributed by Lukas
Consumers hate friction in their shopping journey. The new capability on Instagram and Facebook to checkout directly on the social platforms offers br...
Roundtable: Hooray for Creative Disruption!
29 Jun 2020
Contributed by Lukas
It's definitely time to find the silver lining in the economic dark clouds. Rob and Peter put the week's news in perspective for the hopeful signs of ...
Roundtable: Amazon's Supply Chain Patent - Conspiracy or Virtue?
22 Jun 2020
Contributed by Lukas
When Amazon files a patent to capture every product's supply chain, conspiracy theories about and regulatory regimes rear their heads. Rob and Peter d...
Interview: From Bricks to Clicks: How Brand Manufacturers Can Future-Proof Business With D2C
15 Jun 2020
Contributed by Lukas
In the first ever LIVE episode, Brent Bellm, CEO of ecommerce platform BigCommerce, joins Peter Crosby and Rob Gonzalez to share the latest data and t...
Roundtable: Our Pandemic Buying Spree
08 Jun 2020
Contributed by Lukas
Face it, it's been a tough week. So Rob, Peter, and production assistant Matt rattle off their favorite purchase experiences of the quarantine.
Interview: Bringing Brand Purpose to Life in Digital Experiences, with Loic Moutalt, President of Royal Canin
04 Jun 2020
Contributed by Lukas
During this time of quarantine, pets have become even more vital to many people's well being. Royal Canin, a petcare division of Mars, has designed p...
Roundtable: The B2B Whisperer Returns
01 Jun 2020
Contributed by Lukas
This week, Justin King returns with an analysis of the shifts in B2B at this time, and an urgent call to action for leaders to be ready as demand retu...
Roundtable: Amazon? JC Penney? Wha?!
26 May 2020
Contributed by Lukas
This week, Molly joins Peter to tackle the news and trends of the week, including Amazon's rumored purchase of JC Penney.
How the Alcohol Beverage Industry Is Responding to the Surge in Demand from Digital Consumers, with Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands
21 May 2020
Contributed by Lukas
One of the biggest growth categories during COVID-19 is alcohol beverages, and consumers are using digital platforms to get it. Wayne Duan, VP of Ecom...
Roundtable: Snacking on DTC
18 May 2020
Contributed by Lukas
This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?...
Roundtable: The Wile E. Coyote Effect
11 May 2020
Contributed by Lukas
An outstanding Benedict Evans blog post inspires a conversation between Rob and Peter about whether retail will follow the print, camera, and RIM off ...
The Lessons We Can Learn from Amazon on Building Winning Strategies and Culture with John Rossman
07 May 2020
Contributed by Lukas
Peter Crosby and Justin King sit down with John Rossman, Managing Partner at Rossman Partners and former Amazon executive, to discuss what commerce le...
Roundtable: The Questionable Morality of Amazon's Private-Label Business
04 May 2020
Contributed by Lukas
The Wall Street Journal released an article this week with claims against Amazon for using Marketplace data to inform on their private-label business....
Roundtable: Supply Chains and Regulators Getting Agile
27 Apr 2020
Contributed by Lukas
Two of the most inflexible things in society are going rogue to respond to this moment. What will last? Rob and Peter talk supply chains and regulati...
Interview: How Emerging Brands Survive - and Thrive - in a Downturn, with Karen Howland
23 Apr 2020
Contributed by Lukas
During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwin...
Roundtable: Why It Matters that Amazon Cut Affiliate Marketing
20 Apr 2020
Contributed by Lukas
Amazon cut affiliate marketing rates this week. So what? Turns out, it is a wakeup call for brands about Amazon's market power. Rob and Peter unpack i...
Roundtable: Sure, They're Buying Online, But Do They LIKE It?
13 Apr 2020
Contributed by Lukas
Big shifts happening in ecommerce. But they'll only last if the consumer likes them. Rob and Peter run through the shifts behind the stats.
Roundtable: What Manufacturer Execs are Telling Us
06 Apr 2020
Contributed by Lukas
Molly Schonthal, who leads the DSI's Executive Forum, joins Peter to share the hot takes from her recent conversations with brand manufacturer leader...
Roundtable: Manufacturers Lead the Way
30 Mar 2020
Contributed by Lukas
It's been a week of watching manufacturers get agile to respond to these times. What of these innovations will last? Peter and Rob share the inspi...
Roundtable: Tectonic Shifts or Snap Back?
23 Mar 2020
Contributed by Lukas
There are some dramatic shifts happening right now in commerce. Are they likely permanent, or will they snap back? Peter and Rob highlight the major s...
Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research
19 Mar 2020
Contributed by Lukas
Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your tea...
Roundtable: Keep Calm and Digitally Carry On
16 Mar 2020
Contributed by Lukas
There is a necessity and an opportunity to lean into digital experiences in these times. Peter and Molly talk it through.
Interview: Can you be both big and fast? with Angela Mangiapane, President, Mars Global Services at Mars
09 Mar 2020
Contributed by Lukas
Over the last few years, Mars reached a decision point. They knew they needed to build new capabilities to continue to grow. What followed changed the...
Roundtable: The Walmart Triple Play
02 Mar 2020
Contributed by Lukas
Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for ...
Interview: Reading the Amazon Tea Leaves, with Eamon Kelly, Senior Research Analyst in Consumer and Ecommerce for Edgewater Research
27 Feb 2020
Contributed by Lukas
When Amazon shifts direction, manufacturers’ strategies can be upended or opportunities created. Eamon Kelly Senior Research Analyst in Consumer and...
Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week
24 Feb 2020
Contributed by Lukas
It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods ...
Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE
17 Feb 2020
Contributed by Lukas
The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bacharach, co-founder and CEO of F...
Roundtable: B2C Geekout: L'oreal Gets Perso-nal
10 Feb 2020
Contributed by Lukas
This week, Peter and B2C maven Molly Schonthal talk about L'Oreal's CES announcement, discovery in grocery, and China digital consumer journeys.
Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity
06 Feb 2020
Contributed by Lukas
Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s ...
Roundtable: The B2B Geekout Episode
03 Feb 2020
Contributed by Lukas
This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos?
Roundtable: Will Casper Ghost Us?
27 Jan 2020
Contributed by Lukas
This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Wal...
How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International
23 Jan 2020
Contributed by Lukas
Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike ...
Roundtable: Stores Close, But New Revenue and Margin Opportunities Ahead
20 Jan 2020
Contributed by Lukas
This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020.
Roundtable: How CPG Will Thrive In the Roaring 20s
13 Jan 2020
Contributed by Lukas
This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade.
Roundtable: 2020 B2B Dos, Don'ts, and Duds
06 Jan 2020
Contributed by Lukas
In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020.
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts
23 Dec 2019
Contributed by Lukas
In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xer...
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler
19 Dec 2019
Contributed by Lukas
New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob...
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart
16 Dec 2019
Contributed by Lukas
Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exit...
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars
09 Dec 2019
Contributed by Lukas
The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby a...
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory
05 Dec 2019
Contributed by Lukas
A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Pe...
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged
02 Dec 2019
Contributed by Lukas
Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the r...
Roundtable: Giving Thanks at the DSI
25 Nov 2019
Contributed by Lukas
ecommerce, PIM, enhanced content, product experience management, digital shelf, PXM, GDSN, DAM, syndication, retail, amazon, target, b2b, b2c, brands,...
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI
21 Nov 2019
Contributed by Lukas
Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Ro...
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball
18 Nov 2019
Contributed by Lukas
Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means...
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’
12 Nov 2019
Contributed by Lukas
For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Comme...
Roundtable: Can IDs and Blockchain Stop Counterfeiting?
08 Nov 2019
Contributed by Lukas
Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B...
Roundtable: The Halloween Episode - What's Scary In Manufacturing
01 Nov 2019
Contributed by Lukas
On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns o...
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools
29 Oct 2019
Contributed by Lukas
To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview wi...
Introducing: Unpacking the Digital Shelf
17 Oct 2019
Contributed by Lukas
Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to...