Unpacking the Digital Shelf

A Roadmap to DTC Turnaround, with Mehtab Bhogal, Cofounder, Karta Ventures

27 Jun 2022

Contributed by Lukas

“We like the operational headache.” This quote from the conversation with Mehtab Bhogal, Cofounder of Karta Ventures, perfectly describes the grit...

Reading the 1H 2022 Ecommerce Tea Leaves, with Andrea Leigh, Founder and CEO, Allume Group

20 Jun 2022

Contributed by Lukas

As we all know, the ground of commerce and consumer behavior continue to shift under our feet as we near the end of the 1st half of 2022. What do we k...

Recruiting Ecommerce Talent, with Lisa Heins, Founder of Talent Concierge

13 Jun 2022

Contributed by Lukas

The demand for ecommerce and digital talent at brands is skyrocketing, and the Great Resignation, or the Great Reshuffling, is on. Whether you’re hi...

The Fundamentals of Digital Shelf Excellence, with Lynsey Sweales, CEO of SocialB

06 Jun 2022

Contributed by Lukas

There is no destination in commerce, only the journey. So the key is to get continuously better at the steps of the journey. Lynsey Sweales, CEO of So...

A Guide to Digital Shelf KPI & Benchmark Measurement, with Molly Schonthal, CEO of the Digital Commerce Institute, Mike Black, CMO of Profitero, Wayne Duan, Constellation Brands, and Dean McElwee, Global Tools & Storage, Stanley Black & Decker

30 May 2022

Contributed by Lukas

In today’s new era of digital commerce, it can be incredibly difficult for executives at brand manufacturers to know how to measure their performanc...

Nutrition-as-a-Service: Making Sustainable and Healthy Eating Easy for the Consumer, with Thomas Parkinson, Co-Founder and Chief Product Officer at Sifter SP

23 May 2022

Contributed by Lukas

Thomas Parkinson, co-founder of PeaPod, ItemMaster, and dean of grocery ecommerce and digital experiences, is now putting his 30 years of experience i...

Driving Accountability, Transparency, and Results in Retail Media, with Cara Pratt, SVP at Kroger Precision Marketing

16 May 2022

Contributed by Lukas

There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Ma...

Webinar: Set the Right Distribution Priorities, with Lauren Livak, Director of the Digital Shelf Institute and Todd Hassenfelt, Ecommerce Director at Colgate Palmolive

09 May 2022

Contributed by Lukas

Episode 150: A FutureCast on D2C, Community, Web3, Leadership, with Sonesh Shah, Global President at Dremel

02 May 2022

Contributed by Lukas

This is the 150th episode of Unpacking the Digital Shelf! For this episode, we returned to our very first guest, Sonesh Shah, who is now Global Presid...

Reclaiming Revenue at Risk by Removing Consumer Frictions, with Paula Courtney, President and CEO of The Verde Group

25 Apr 2022

Contributed by Lukas

Every moment of friction in the consumer journey represents a revenue risk to the organization. The trick is, knowing what those frictions are and kno...

Driving Profitability on Amazon, with Martin Heubel, Amazon

19 Apr 2022

Contributed by Lukas

There is a dirty word in Amazon ecommerce that we have to discuss: profitability. Or, in many cases, the lack thereof. Driving profits on the world’...

The Unbeatable Strategy of Loving Customers, with Fred Reichheld of Bain & Company, creator of the Net Promoter System

11 Apr 2022

Contributed by Lukas

Fred Reichheld has spent a career at Bain creating and advancing the Net Promoter Strategy at some of the world’s greatest companies. And he knew it...

“The Money Machine? Its the wrong drug, baby!” The Case for Future Demand with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners

04 Apr 2022

Contributed by Lukas

Today it's never been clearer that Performance advertising-- forever linked with the DTC start-up media darlings of the past five years-- is the cool ...

Inspiring Growth through Community, with Terry Lin, Co-Founder & Chief Design Officer at Outer

28 Mar 2022

Contributed by Lukas

When we heard that Outer, the premium outdoor furniture company, had achieved 1000% growth in no small part through customer-hosted sessions in their ...

Servant Leadership Powers Digital Evolution and Performance at J&J, with Matt Fantazier, Director, Digital Experience at Johnson & Johnson Consumer Health

21 Mar 2022

Contributed by Lukas

Throughout a 15 year career at Johnson & Johnson, Matt Fantazier, has careened from Finance, to Brand Management and now Director, Digital Experience ...

Math, Magic, and Art: Optimizing for Growth in D2C, with Aaron Zagha, CMO at Newton Baby

14 Mar 2022

Contributed by Lukas

Excelling at ecommerce and digital marketing takes a certain combination of diverse skills, often difficult to find in one human being. Aaron Zagha, C...

Crypto, Web3, Blockchain, NFTs: A Primer for Brands, with Justin King, Chief Evangelist at Salsify

07 Mar 2022

Contributed by Lukas

The internet as we know it is in the midst of massive change. The buzzwords abound - blockchain, crypto, Web3 NFTs. It all adds up to a new way that p...

How to be a Beast on Amazon, with Kiri Masters and Caroline Adams from digital marketing agency Bobsled Marketing

28 Feb 2022

Contributed by Lukas

Beating the competition on any digital channel, but especially Amazon, is not a set it and forget it exercise. From their deep expertise as the Amazon...

What Sheep and Ecommerce Leaders Have in Common, with Chris Perry and Oskar Kaszubski, cofounders of firstmovr

21 Feb 2022

Contributed by Lukas

No question, being an ecommerce leader is one of the most challenging jobs in commerce. You need people that are on your side - shepherds, you might s...

Introducing the Content Strategy Pillar of the Digital Shelf Playbook with Anu Bliss, General Manager, eCommerce Practice, The Emerson Group

14 Feb 2022

Contributed by Lukas

Welcome, everyone, Peter Crosby, executive director of the Digital Shelf Institute here. Welcome to the 7th webinar in our 10-episode Digital Shelf Pl...

Leverage the power of authentic user-generated video content, with Ajay Bam, CEO & Co-Founder, Vyrill

07 Feb 2022

Contributed by Lukas

Today, Shoppers are creating post-purchase videos on over 35 platforms in 89 languages. Each of those represents an opportunity to amplify an influenc...

The Top 5 Issues of the Digital Leader Newsletter, with John Rossman, Author of the Bestseller “The Amazon Way” and Managing Partner at Rossman Partners

31 Jan 2022

Contributed by Lukas

It’s 2035. When you get there, what is it you wish you would have done as a leader in commerce for your organization now to prepare to win in that f...

Deep Dive: The Future of PIM, with Rob Gonzalez and Peter Crosby

24 Jan 2022

Contributed by Lukas

The product information management (PIM) category is at a pivot point with Forrester, IDC, and Ventana Research all releasing analyst reports in 2021....

It’s not about the Fuel, it’s about the Friction, with Professor David Schonthal, co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas

17 Jan 2022

Contributed by Lukas

Leaders of digital and ecommerce are always trying to influence the adoption of new ideas - new products and brands by shoppers, and new ideas for how...

Yes, it’s Possible: Global Digital and Ecommerce Education at Scale, with Antoine Borde, Global Ecommerce Director for Danone, and Ian Jentgen, Sr. Vice President at online training provider Circus Street.

10 Jan 2022

Contributed by Lukas

A podcast topic so important we needed two guests to do it justice! The role of the ecommerce leader extends beyond ecomm strategy and performance to ...

Tapping into the Long Tail of Consumer Loyalty, with Wes Schroll, CEO & Founder, Fetch Rewards

04 Jan 2022

Contributed by Lukas

With acquisition costs rising and margins tightening, expanding the value of the customers you already have is the new growth strategy. Now with more ...

INTERVIEW: The Rising Importance of First Party Data, with Shelley Bransten, Corporate Vice President, Global Retail & Consumer Goods Industries at Microsoft

20 Dec 2021

Contributed by Lukas

For brands to tell stories and connect with consumers personally and at scale, the right first party data is increasingly becoming the essential fuel....

People + Process + Tech: How KEEN is driving omnichannel success in a digital-first world, with Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN

13 Dec 2021

Contributed by Lukas

When Covid accelerated the importance of digital, hybrid footwear brand KEEN was ready. Not that it wasn’t hard, but they had already been making th...

Interview: The Technology Strategy for a Digitally Resilient Organization, with Professor Gerald Kane, co-author of The Transformation Myth

06 Dec 2021

Contributed by Lukas

Business Professor Gerald Kane of Boston University, along with his co-authors, found themselves in the middle of a pandemic conducting deep research ...

Webinar: Navigate Change Management, with Lauren Livak, Director of the Digital Shelf Institute and Chris Parsons, President of the Americas, Mayborn Group

29 Nov 2021

Contributed by Lukas

Anyone who spends their day in the trenches of ecommerce and digital transformation knows that the only constant is change. Not only change within the...

Interview: Measuring the Business Impact of Brand in the Digital Age, with Maggie Gross, Head of Strategy for The Studios at Deloitte Digital

22 Nov 2021

Contributed by Lukas

As the consumer is increasingly in charge of how, where, and when they discover, research, and buy, the ways in which your brand comes to life for the...

Interview: Retail Worth Remarking On, with Steve Dennis, bestselling author of Remarkable Retail

15 Nov 2021

Contributed by Lukas

“Sadly, quite a few retailers picked an especially bad time to be boring.” Steve Dennis, has spent decades in the strategy seat at retailers such ...

Webinar: Tackle Ecommerce Education & Understanding Across Your Organization, with Lauren Livak, Director of the Digital Shelf Institute and Carrie Mesing, director of digital consumer experience at Danone

08 Nov 2021

Contributed by Lukas

Everyone charged with leading ecommerce success also finds themselves cheerleaders, the coaches, and definitely the educators for the shifts that must...

Interview: Building the Moat around Middle Market Manufacturers, with Eric Roth, Managing Director at MidOcean Partners

01 Nov 2021

Contributed by Lukas

Building and growing a middle market manufacturer and retail company is a challenge not for the faint of heart. But entrepreneurial passion and grit m...

Assessing Data and Content Readiness for Your Digital Transformation Journey, with with Lauren Livak, Director of the Digital Shelf Institute and Barbara Jenny-Wilson, Director of Digital Content Programs at Coty

25 Oct 2021

Contributed by Lukas

Preparing content for the digital shelf, or in truth, all the digital shelves, is a process, organizational, and technical challenge. Not for the fain...

Deep Dive: Post Pandemic Shopping Reflections and DTC Trends

18 Oct 2021

Contributed by Lukas

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how  DTC and co...

Develop a Winning Team for the Digital Shelf, with Lauren Livak, Director of the Digital Shelf Institute and Sheri Stoller, Director of Ecommerce at Trilliant Food and Nutrition

11 Oct 2021

Contributed by Lukas

Until our robot overlords take over, winning on the digital shelf requires the right team of people. What is the mix of hard and soft skills that team...

Search Optimization in an Era of Private Brands and Retailer Ad Platforms, with Nathan Rigby, co-founder of Analytic Index

04 Oct 2021

Contributed by Lukas

Anyone in on the early days of ecommerce knows the name One Click Retail. They created the seminal platform for ecommerce measurement, sales analytics...

The Art and Science of a Digitally Resilient Organization, with Professor Gerald Kane, co-author of The Transformation Myth

27 Sep 2021

Contributed by Lukas

There is no question that our future will continue to be one of disruption. Either acute disruption, like COVID, or chronic disruption, like the emerg...

Adopt a Process to Support Your Market Growth and Agility, with Lauren Livak, Director of the Digital Shelf Institute and Lizbeth James, eBusiness Director, Nestlé

20 Sep 2021

Contributed by Lukas

In a business dictated by an algorithm, designing a fluid, flexible process to get products ready for ecommerce and built out with content is essentia...

A Revolution in Data-Driven Digital Shopping in the Cannabis Industry, with Socrates Rosenfeld, CEO at Jane Technologies

13 Sep 2021

Contributed by Lukas

The local brands called out in this episode were SCVA and Caring Kind. Cann was the national beverage brand.

Plotting your Journey through the DSI’s Digital Maturity Curve, with Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute

06 Sep 2021

Contributed by Lukas

The journey to winning on the digital shelf can not be made in weeks, or months, but years. To manage expectations, the right outcomes, and your sanit...

Building the most impactful consumer products company of the next century, with Arturo Aranda, Director of Brands, Brand Central at Thrasio

30 Aug 2021

Contributed by Lukas

Thrasio often gets lumped into the  “Amazon seller aggregator” category. But when you talk to them, that’s just the how. Here’s their mission...

How We Drive Maximum Growth Needs to Change, with Molly Schonthal, founder of the Digital Shelf Institute Executive Forum, and Chris Perry, Chief Learning Officer at firstmovr

23 Aug 2021

Contributed by Lukas

When one ecommerce executive from a global brand tells you they are pushing for a radical rethinking of the beliefs that have driven growth for decade...

Caution: Retail Media Might Make You Lazy, with Eric Heller, formerly founder of Marketplace Ignition and Chief Knowledge Officer, Amazon COE at WPP

16 Aug 2021

Contributed by Lukas

In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from...

Driving Loyalty and Growth through the Post-Purchase Consumer Journey, with David Morin, Sr. Director, Retail + Client Strategy at Narvar

09 Aug 2021

Contributed by Lukas

Is Loyalty the new CAC? The Post Purchase Consumer Journey represents an multi-staged opportunity to drive loyalty and customer lifetime value, derivi...

Manage Your Amazon Business the Same Way Amazon Does, with Andrew Hamada, co-founder and CEO, Reason Automation

02 Aug 2021

Contributed by Lukas

Inside Amazon, vendor managers are renowned for having vast amounts of data at their fingertips to fine tune performance and, famously, drive negotiat...

Building Scalable, Sustainable Digital-First Omnichannel Brands, with Rich Simpson, Senior Vice President, Customer Development, North America & International at Maesa

26 Jul 2021

Contributed by Lukas

What do Drew Barrymore, Mindy McKnight, Taraji P. Henson, and Priyanka Chopra Jonas all have in common, besides being famous, talented, and beautiful?...

Amazon’s Leadership Principles, Refreshed, with John Rossman, Author of the Updated 3rd Edition of Bestseller “The Amazon Way”

19 Jul 2021

Contributed by Lukas

Amazon, and the rest of the world has changed a lot since the last edition of John Rossman’s bestselling book on leadership and innovation, The Amaz...

A Decade of Retail Media Innovation in One Year, with Sherry Smith, Managing Director of Retail Media, Americas at Criteo

12 Jul 2021

Contributed by Lukas

Keeping up with the rate of innovation and investment flowing in the retailer ad space is almost an impossible task. It requires both brand and retail...

People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf, with Rachel Tetreault, Vice President of Sales and Marketing Digital Commerce at EastPoint Sports

28 Jun 2021

Contributed by Lukas

From P&G, to global confectioner Ferrero, and now to helming digital commerce at PE-owned Eastpoint Sports, Rachel Tetreault brings a competitive mind...

Cross-Border Commerce at Scale, with Craig Reed, SVP of Global Trade at Avalara

21 Jun 2021

Contributed by Lukas

The opportunity for brands to drive revenue through cross-border commerce is greater than it's ever been. But the complexity keeps rising. The taxman ...

Interview: The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian, CEO and Co-founder of Cooler Screens

14 Jun 2021

Contributed by Lukas

The holy grail of omnichannel marketing is merging the informative richness of the online experience with the see it, feel it, touch it experience of ...

New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero

07 Jun 2021

Contributed by Lukas

The number one question on the minds of any commerce executive is how should I organize my teams and processes to drive the right results in the right...

Interview: Optimizing the Shopper’s Visual Experience, with Jehan Hamedi, Founder and CEO of Vizit

01 Jun 2021

Contributed by Lukas

Having the right images on the digital shelf wins search and drives conversion on the product page. Optimizing images for performance, at scale, is no...

100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group

24 May 2021

Contributed by Lukas

It seems like every week another retailer is announcing their new retail ad platform, and its both a challenge and opportunity for brands to reach the...

Surfing the Wave of a Viral TikTok Sensation, with Trace Rutland, Digital Hub Director at Ocean Spray Cranberries

17 May 2021

Contributed by Lukas

Every brand leader dreams of that truly authentic viral social media moment that will juice sales and transform the brand for a new audience. Turns ou...

McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels

10 May 2021

Contributed by Lukas

Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its...

How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing

03 May 2021

Contributed by Lukas

Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand ...

What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick

26 Apr 2021

Contributed by Lukas

With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it ...

Building Trust on the B2B Digital Shelf, with Sean Donovan, Digital Channel Manager for the Americas, MSA - The Safety Company

19 Apr 2021

Contributed by Lukas

There’s a lot at stake when B2B industrial buyers shop for safety products. The data’s got to be right and these days, it’s got to be digital. S...

Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy

12 Apr 2021

Contributed by Lukas

From the hallowed halls of Ogilvy, where branding was born, comes a new set of thinking around how brand can and must be infused into every stage of t...

The Evolution of the Grocery Shopper, with Peter V.S. Bond

05 Apr 2021

Contributed by Lukas

Peter V.S. Bond, well-known as the co-host of the CPG Guys podcast, has a day job as VP Strategy & Retail Partnerships at PowerReviews. He put on that...

Interview: Live Shopping on the Rise, With Maryam Ghahremani, CEO of Live Video Shopping Platform Provider Bambuser

29 Mar 2021

Contributed by Lukas

If you heard there is a commerce experience driving conversion rates of 20-40% on average, wouldn’t you want in? That’s what many brands worldwide...

The Critical Role of Channel Optimization in Modern Commerce, with Don Brett Chief Digital Officer at NBG Home

22 Mar 2021

Contributed by Lukas

There’s so much noise in ecommerce today, and filtering out that noise to find the meaningful signal to push your business forward can be hard to f...

Amazon Earnings and Takeaways with Melissa Burdick

15 Mar 2021

Contributed by Lukas

Melissa Burdick, co-founder and President of advertising platform provider Pacvue, and overall ecommerce and Amazon whisperer, joins Rob and Peter to ...

Interview: Turning Moments that Matter into a Competitive Advantage, with Fred Reichheld of Bain & Company, creator of the Net Promoter System

08 Mar 2021

Contributed by Lukas

The trend of brand manufacturers going direct to consumer has created more opportunities than ever for them to delight their consumers with moments t...

Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics

03 Mar 2021

Contributed by Lukas

In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that d...

Interview: A 21st Century House of Brands with 1.8 Billion to Spend, with Carlos Cashman, Co-Founder and Co-CEO at Thrasio

22 Feb 2021

Contributed by Lukas

The digital upending of almost every dimension of commerce has created the opportunity for a new kind of P&G for the digital age, powered by the acqui...

Interview: As The Cookie Crumbles, with Nishant Desai, Senior Director of Tech and Ad ops at Xaxis, and Stu Richards, Lead Programmatic Strategist at Catalyst

15 Feb 2021

Contributed by Lukas

2022. The Year the Cookie Dies. What’s a brand leader to do? Rob and Peter welcomed Nishant Desai, Senior Director of Tech and Ad Ops at Xaxis, and ...

Interview: TikTok Marketing Crash Course: How TikTok Can Help Your Brand Drive Billions of Views, With Evan Horowitz, CEO of Movers+Shakers

08 Feb 2021

Contributed by Lukas

On January 27th, Peter hosted a webinar entitled 'A Crash Course in TikTok Marketing', featuring Evan Horowitz, CEO, and co-founder of creative agency...

Interview: Digital Innovation and Commerce in B2B, with Gireesh Sahukar, VP of Digital at Dawn Foods

01 Feb 2021

Contributed by Lukas

In 2018, Dawn Foods, a 100 year old, family-owned bakery ingredient manufacturer, made the strategic decision to invest in delivering a best-in-class...

Rob Gonzalez Spitballs Commerce With the CPG Guys, Sri Rajagopalan and Peter V.S. Bond

28 Jan 2021

Contributed by Lukas

Podcast cross-over event! Rob Gonzalez recently went deep on commerce in 2021 with the renowned Sri Rajagopalan and Peter V.S. Bond on their podcast C...

Roundtable: Epic Games Buys a Mall

25 Jan 2021

Contributed by Lukas

Epic Games buying a 980,000 sq. ft. mall kicks off a deep dive into the Future of Malls. And, Rob and Peter argue about regulations.

Strategic Growth Opportunities for Manufacturers, with Phillip Jackson, Co-founder, Future Commerce

21 Jan 2021

Contributed by Lukas

The rise of the digital-first omnichannel world has opened up some new strategic growth opportunities for brands. Rob and I recently pinned down Phil...

Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts

11 Jan 2021

Contributed by Lukas

The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a mul...

Roundtable: Reenergizing in a New Year

04 Jan 2021

Contributed by Lukas

As we kick 2020 to the curb, it's a good time to take McKinsey's advice and make sure we are set up for a reenergized 2021. We will continue to live i...

Rumor Mill: Amazon vs. Shopify

21 Dec 2020

Contributed by Lukas

When the rumor mill starts humming that Amazon is contemplating a Shopify killer, it's time for Rob and Peter to talk D2C turkey. What would this deat...

G-Commerce?

14 Dec 2020

Contributed by Lukas

Download The 202X Recession Report

Is Thrasio the new P&G?

07 Dec 2020

Contributed by Lukas

Sign up for the webinar with Jeriad Zoghby 

Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in Retail, Ad Tech, and Home Services

30 Nov 2020

Contributed by Lukas

As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data...

What's a Brand Advertiser to Do?

23 Nov 2020

Contributed by Lukas

Webinar Sign Up: How to Shift from Transactional Marketing to Brand Experiences

Interview: The Great Brand Debate: Insource or Outsource?

19 Nov 2020

Contributed by Lukas

The omnichannel marketing world is in a state of continual change — from new channels and the explosion of retailer ad platforms to shifting logisti...

How Much of the Consumer Experience Should You Own?

16 Nov 2020

Contributed by Lukas

Sign up for the live webinar with Joe GerstandSam Silverstein at Grocery Dive 

Ecommerce and Discovery in the Digital-First Omnichannel Age

09 Nov 2020

Contributed by Lukas

Watch Chris Parsons, president of the Americas for the Mayborn GroupBenedict Evans Article

Interview: The Oprah-fication of Marketplaces, featuring Kiri Masters, founder of Bobsled Marketing

06 Nov 2020

Contributed by Lukas

www.bobsledmarketing.com

Interview: What Amazon Earnings Foretell for the Holidays with Melissa Burdick

02 Nov 2020

Contributed by Lukas

Sign up for the new webinar with Melissa 

Figuring It Out on the Fly

26 Oct 2020

Contributed by Lukas

Sign up for the first session in our Digital-First Omnichannel Strategy Series with Chris Parsons here!

Interview: Making Retail Safe for Discovery Again, with Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory

19 Oct 2020

Contributed by Lukas

At a time when every step in the consumer journey must feel safe, retailers have an opportunity to revisit the power of technology and their people to...

Interview: Ecommerce Tech Stack History, 90s to now: a discussion with Dr. Adam Ferrari

12 Oct 2020

Contributed by Lukas

Adam has a pHD in distributed computing from Cornell, was CTO of Endeca which powered the search and navigation for Walmart, Target, Home Depot, and h...

Interview: New Omnicommerce Research, with Todd Szahun of Kantar and Kerry Curran of Catalyst and GroupM

08 Oct 2020

Contributed by Lukas

The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new fou...

Pandemic-Inspired Store Designs

05 Oct 2020

Contributed by Lukas

Walmart announced new store designs this week. Fast Company said "Walmart’s new store design proves browsing is dead. Get in and get out." Rob and P...

Since Everyone's Going Direct, Let's Get Better at It

28 Sep 2020

Contributed by Lukas

Sign up for the live webinar with Bob Land

Interview: ROBOTS!! and how they will transform grocery shopping, with John Lert, co-founder and CEO of Alert Innovation.

24 Sep 2020

Contributed by Lukas

For online grocery to be profitable and be a better experience, the costs and efficiency of pick and pack must come down. Turns out, the answer is......

The New Model for Driving Growth

21 Sep 2020

Contributed by Lukas

Register for the D2C Playbook Series featuring Vivian Chang

Takeaways from McKinsey B2B Trend Data

14 Sep 2020

Contributed by Lukas

Links Mentioned: McKinsey B2B ReportRegister for the webinar with Byron Kerr

Interview: Creating Inclusive Products, with Annie Jean-Baptiste, Google’s Head of Product Inclusion

10 Sep 2020

Contributed by Lukas

Check out Annie's new book: Building for Everyone

The Nike Digital Road Map for Brands

31 Aug 2020

Contributed by Lukas

James Seidl from McCormick webinar on Sept 2nd: https://www.salsify.com/content/webinar-mccormick-digital-commerce

Interview: From the Front Lines of Ecommerce, with Tim Madigan, a veteran of CPG commerce innovation

27 Aug 2020

Contributed by Lukas

Tim Madigan, with marketing and ecommerce leadership roles at P&G, SC Johnson, and Tyson Foods, has been at the leading edge of commerce innovation hi...

The Marketplace Explosion

24 Aug 2020

Contributed by Lukas

Sign up for our D2C Strategy Playbook Series here: https://www.salsify.com/content/webinar-group-m