If you've been in marketing a while, you've probably heard the phrase "know, like, and trust." In fact, you've probably heard it so many times that you don't even really stop to think about what it means. This week, Nicole is breaking down her controversial opinion on "know, like, and trust"—that it's actually damaging to a lot of entrepreneurs and getting in the way of your productivity and success. Far too many of us focus on the wrong part of "know, like, and trust" and get paralyzed trying to get people to like us. We take things so personally, if our content doesn't get likes we see it as people not liking US. This causes us to not say the things that might change people's minds, and to shy away from being our authentic selves. This week Nicole is taking you through what she believes should be your strategy to build the trust factor with your clients, and it's not necessarily what you'll expect. Find out more about the brand new membership community for Human Design enthusiasts. A space I've carefully curated to give you EVERYTHING you need to accelerate your understanding of Human Design and take daily action to become the most authentic, unshakeable you. Find out more and sign up now at nicolelaino.com/lab. Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more! Don't forget to enter our monthly contest where you can win your own mini reading/coaching session on the show! Leave a review for the show, take a screenshot of the review, share it on Instagram and tag @nicolelainoofficial and you're in the drawing. If you enjoyed this week's episode, I'd so appreciate you doing a few things for me: Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts. Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post! Learn more about your Human Design and get your full chart for free. Click here to get your free chart. Interested in learning more about working with me? Click here to learn more about how we can work together.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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