Why does it feel like the strategies that used to work online suddenly aren't working the same way anymore? Many entrepreneurs are noticing that their launches feel harder, their content isn't reaching the same audiences, and the old rules of social media growth seem less reliable than they once were. In this episode, Nicole explores the deeper shift happening beneath the surface—and why this moment may actually be a powerful opportunity for thoughtful, purpose-driven entrepreneurs. Nicole introduces the idea of the "authority economy," a shift away from the attention-driven online world where popularity, algorithms, and follower counts dominated success. Today's audiences are becoming far more discerning about who they trust and where they invest their time and money. Instead of chasing quick fixes, people are beginning to look for real perspective, credibility, and experience from the experts they follow. You'll hear why this change may actually benefit entrepreneurs whose work goes deeper—those whose ideas are nuanced, transformational, and not easily compressed into short-form content. Nicole also shares why platforms that allow for depth and thought leadership are becoming more important as audiences seek richer conversations and meaningful insight. If you've ever felt frustrated by the pressure to constantly chase visibility or keep up with algorithm-driven strategies, this conversation offers a refreshing perspective. Listen now! Learn more about your Human Design and get your full chart for free at https://www.nicolelaino.com/chart To register for Nicole's brand new FREE Masterclass - The Expanded Leader: How spiritually intelligent entrepreneurs become trusted voices, build platforms, and monetize their wisdom in the Authority Economy, go to nicolelaino.com/masterclass or DM Nicole "Masterclass" on Instagram To purchase The 2027 Change: Humanity's Evolution & How to Lead Through the Shift DM Nicole "PHOENIX" on Instagram at https://www.instagram.com/nicolelainoofficial/ or click here: nicolelaino.com/phoenix PLEASE NOTE: Members of The HD Authority Lab, Aligned Brand Builder, and Business By Design all get access to this workshop. No need to purchase. We have a NEW HD membership community where you get ALL of our monthly HD Masterclasses included and so much more!! It is all about creating alignment, action, and consistency in your business with Human Design. To join The HD Authority Lab at the special Founding Member rate, click the link here: http://nicolelaino.com/lab or DM Nicole "Lab" on Instagram for info. Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more! If you enjoyed this week's episode, I'd so appreciate you doing a few things for me: Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts. Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post! Interested in learning more about working with me? Click here to learn more about how we can work together.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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