Banner is not the 'only' UX for feature discovery

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Recorded21 Jan 2025

Publisheranchor.fm ↗

Handlerec:10751278

Show notes

Placing banners wherever you would want users to focus and start a journey is not the most optimal UX solve for feature discovery. While banners may seem like an effective tool, they often fall victim to "banner blindness," where users instinctively overlook them, assuming they’re ads. This highlights the importance of rethinking how we design feature discovery, moving beyond surface-level solutions. The real power of UX lies in creating organic touchpoints within the user journey. By embedding actionable content naturally—like suggesting related routines or asking personalized questions—you can guide users in a way that feels intuitive and engaging. It’s about reducing decision fatigue and making discovery effortless, not intrusive.

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