Users always choose the path of least resistance

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UX Insights - User Experience Leadership and Strategy not yet transcribed

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Recorded16 Feb 2016

Publisherfeeds.simplecast.com ↗

Handlerec:19896404

Show notes

Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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