The consumer mindset has changed, yet we intuitively know that consumers have a desire to get back to something that feels normal. That’s why in this series of episodes, we’re looking at The Future Buying Journey. In this episode we talk to Shannon Ryan, EVP Valtech North America, about how the pandemic has changed B2C customer behaviour and the trends that are going to stick around for the long term. We look at the influence of influencers, how to create a real connection and making the store about more than just fulfilling a transaction.
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